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NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

NBCUniversal and GroupM's collaboration aims to standardize ad creatives across platforms using Ad-IDs.

Boston Bruins

fromVulture

3 years ago

The 50 Best Movies on Peacock

Peacock offers a thin but eclectic film catalog, featuring classics and new titles amidst a crowded streaming market.

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.

fromAdweek

8 months ago

Marketing

These 10 Advertisers Won the Olympics for TV and Streaming

The Paris 2024 Olympics were a major success for advertisers, achieving record ad revenue and audience reach.

NBCUniversal reported the highest advertising revenue in Olympic history, with nearly $500 million from new sponsors.

fromAdweek

8 months ago

Marketing

How Peacock's Love Island USA Drives Brand Impact

Competition reality TV significantly boosts brand likeability and engagement, creating valuable marketing opportunities for advertisers.

fromWorld Economic Forum

3 months ago

Marketing

Linda Yaccarino

The Chairman has transformed NBCUniversal's advertising division into a leader in the industry.

Media industry

fromThe Drum

1 month ago

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.

Marketing

fromAdweek

8 months ago

These 10 Advertisers Won the Olympics for TV and Streaming

The Paris 2024 Olympics were a major success for advertisers, achieving record ad revenue and audience reach.

NBCUniversal reported the highest advertising revenue in Olympic history, with nearly $500 million from new sponsors.

fromAdweek

8 months ago

Marketing

How Peacock's Love Island USA Drives Brand Impact

Competition reality TV significantly boosts brand likeability and engagement, creating valuable marketing opportunities for advertisers.

fromWorld Economic Forum

3 months ago

Marketing

Linda Yaccarino

The Chairman has transformed NBCUniversal's advertising division into a leader in the industry.

more#advertising

#comcast

National Hockey League

fromLos Angeles Times

1 month ago

Comcast signs $3 billion deal to keep Olympics on NBC through 2036

Comcast and NBCUniversal secured U.S. rights to broadcast the Olympics through 2036 for $3 billion.

fromThe Verge

5 months ago

Miscellaneous

Comcast is spinning off its cable TV business

Comcast is spinning off its NBCUniversal cable networks due to declining cable TV subscriptions and a shift towards streaming.

fromSlate Magazine

5 months ago

Miscellaneous

Cable TV Is on Its Very Last Legs. Next Year May Be the End.

Comcast is selling off its cable TV properties for $7 billion, retaining only core NBCUniversal brands.

fromArs Technica

5 months ago

Miscellaneous

Comcast to ditch cable TV networks in partial spinoff of NBCUniversal assets

Comcast is spinning off NBCUniversal's cable TV networks to focus more on streaming services amidst declining cable revenues.

Tech industry

fromLos Angeles Times

5 months ago

Behind Comcast's big TV deal: a bleak picture for once mighty cable industry

Comcast is spinning off most of its cable channels, signaling a significant shift away from traditional cable television networks.

Miscellaneous

fromwww.mediaite.com

5 months ago

Comcast To Spin Off Cable Channels Including MSNBC, CNBC, More

Comcast is spinning off cable channels into a new company called SpinCo to enhance future growth.

National Hockey League

fromLos Angeles Times

1 month ago

Comcast signs $3 billion deal to keep Olympics on NBC through 2036

Comcast and NBCUniversal secured U.S. rights to broadcast the Olympics through 2036 for $3 billion.

Miscellaneous

fromThe Verge

5 months ago

Comcast is spinning off its cable TV business

Comcast is spinning off its NBCUniversal cable networks due to declining cable TV subscriptions and a shift towards streaming.

Miscellaneous

fromSlate Magazine

5 months ago

Cable TV Is on Its Very Last Legs. Next Year May Be the End.

Comcast is selling off its cable TV properties for $7 billion, retaining only core NBCUniversal brands.

Miscellaneous

fromArs Technica

5 months ago

Comcast to ditch cable TV networks in partial spinoff of NBCUniversal assets

Comcast is spinning off NBCUniversal's cable TV networks to focus more on streaming services amidst declining cable revenues.

fromLos Angeles Times

5 months ago

Tech industry

Behind Comcast's big TV deal: a bleak picture for once mighty cable industry

Comcast is spinning off most of its cable channels, signaling a significant shift away from traditional cable television networks.

fromwww.mediaite.com

5 months ago

Miscellaneous

Comcast To Spin Off Cable Channels Including MSNBC, CNBC, More

Comcast is spinning off cable channels into a new company called SpinCo to enhance future growth.

NBCUniversal Prepares to Launch 'Mobile-First' News Service

NBCUniversal plans to launch a mobile-first news outlet focusing on short-form video content for Gen Z by the end of 2023.

Media industry

fromBuzzFeed

2 months ago

People Are Giving Rachel Maddow A Standing Ovation For Her On-Air Criticism Of The Dismissal Of Joy Reid

NBCUniversal faces major changes with Lester Holt stepping down and Joy Reid's show cancellation amid a programming shakeup.

#documentary

fromBusiness Insider

2 months ago

Miscellaneous

Diddy files $100 million lawsuit against NBC

Sean Combs has filed a defamation lawsuit against NBCUniversal over false accusations made in a documentary against him.

fromPitchfork

2 months ago

Miscellaneous

Sean "Diddy" Combs Sues for Defamation Over Diddy: The Making of a Bad Boy Documentary

Diddy is suing NBCUniversal and others for $100 million over alleged defamation linked to a documentary about him.

fromBusiness Insider

2 months ago

Miscellaneous

Diddy files $100 million lawsuit against NBC

Sean Combs has filed a defamation lawsuit against NBCUniversal over false accusations made in a documentary against him.

fromPitchfork

2 months ago

Miscellaneous

Sean "Diddy" Combs Sues for Defamation Over Diddy: The Making of a Bad Boy Documentary

Diddy is suing NBCUniversal and others for $100 million over alleged defamation linked to a documentary about him.

more#documentary

fromNew York Post

4 months ago

Miscellaneous

Ousted NBCUniversal exec Ron Meyer allegedly had a fling with Charlotte Kirk - and her manager: report

Ron Meyer, ousted NBCUniversal boss, allegedly had a fling with manager Liz Fuller, involved in previous scandal linked to actress Charlotte Kirk.

#olympics-coverage

fromLos Angeles Times

9 months ago

Writing

2024 Paris Olympics: How to watch every event and the opening ceremony

NBCUniversal will provide extensive Olympics coverage with a mix of linear TV, streaming, and temporary channels, offering viewers a variety of ways to watch events.

fromThe Verge

6 months ago

Startup companies

NBCU's streaming boss wants your time

Peacock's strategy is focused on adapting to the streaming landscape while learning from traditional cable experiences.

fromLos Angeles Times

9 months ago

Writing

2024 Paris Olympics: How to watch every event and the opening ceremony

NBCUniversal will provide extensive Olympics coverage with a mix of linear TV, streaming, and temporary channels, offering viewers a variety of ways to watch events.

fromThe Verge

6 months ago

Startup companies

NBCU's streaming boss wants your time

Peacock's strategy is focused on adapting to the streaming landscape while learning from traditional cable experiences.

more#olympics-coverage

fromNew York Post

8 months ago

New York City

'Friends' creators asked Matthew Perry if he wanted to leave the show during addiction struggles

Matthew Perry's addiction struggles were a hidden part of his time on 'Friends', influencing both his performance and personal life.

#streaming-services

fromThe Verge

9 months ago

Wearables

How to stream the Olympics like a champ

Peacock is the go-to platform to stream the 2024 Paris Olympics with 5,000 hours of content across 39 sports.

fromArs Technica

11 months ago

Tech industry

All the ways streaming services are aggravating their subscribers this week

Streaming services like Peacock raised prices, testing subscriber's patience and loyalty.

fromThe Verge

9 months ago

Wearables

How to stream the Olympics like a champ

Peacock is the go-to platform to stream the 2024 Paris Olympics with 5,000 hours of content across 39 sports.

fromArs Technica

11 months ago

Tech industry

All the ways streaming services are aggravating their subscribers this week

Streaming services like Peacock raised prices, testing subscriber's patience and loyalty.

more#streaming-services

fromAdExchanger

11 months ago

Marketing tech

NBCU's Upfront Trifecta: Content, Sports And Data | AdExchanger

NBCUniversal highlighted upgraded audience targeting capabilities within One Platform, emphasizing transparency and success with major campaigns.

fromDeadline

11 months ago

Marketing

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial.

[ Load more ]

#nbcuniversal#nbcuniversal

NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

The 50 Best Movies on Peacock

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

These 10 Advertisers Won the Olympics for TV and Streaming

How Peacock's Love Island USA Drives Brand Impact

Linda Yaccarino

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

These 10 Advertisers Won the Olympics for TV and Streaming

How Peacock's Love Island USA Drives Brand Impact

Linda Yaccarino

Comcast signs $3 billion deal to keep Olympics on NBC through 2036

Comcast is spinning off its cable TV business

Cable TV Is on Its Very Last Legs. Next Year May Be the End.

Comcast to ditch cable TV networks in partial spinoff of NBCUniversal assets

Behind Comcast's big TV deal: a bleak picture for once mighty cable industry

Comcast To Spin Off Cable Channels Including MSNBC, CNBC, More

Comcast signs $3 billion deal to keep Olympics on NBC through 2036

Comcast is spinning off its cable TV business

Cable TV Is on Its Very Last Legs. Next Year May Be the End.

Comcast to ditch cable TV networks in partial spinoff of NBCUniversal assets

Behind Comcast's big TV deal: a bleak picture for once mighty cable industry

Comcast To Spin Off Cable Channels Including MSNBC, CNBC, More

NBCUniversal Prepares to Launch 'Mobile-First' News Service

People Are Giving Rachel Maddow A Standing Ovation For Her On-Air Criticism Of The Dismissal Of Joy Reid

Diddy files $100 million lawsuit against NBC

Sean "Diddy" Combs Sues for Defamation Over Diddy: The Making of a Bad Boy Documentary

Diddy files $100 million lawsuit against NBC

Sean "Diddy" Combs Sues for Defamation Over Diddy: The Making of a Bad Boy Documentary

Ousted NBCUniversal exec Ron Meyer allegedly had a fling with Charlotte Kirk - and her manager: report

2024 Paris Olympics: How to watch every event and the opening ceremony

NBCU's streaming boss wants your time

2024 Paris Olympics: How to watch every event and the opening ceremony

NBCU's streaming boss wants your time

'Friends' creators asked Matthew Perry if he wanted to leave the show during addiction struggles

How to stream the Olympics like a champ

All the ways streaming services are aggravating their subscribers this week

How to stream the Olympics like a champ

All the ways streaming services are aggravating their subscribers this week

NBCU's Upfront Trifecta: Content, Sports And Data | AdExchanger

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

#nbcuniversal
#nbcuniversal