#ott-streaming

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Marketing tech
fromAmazon Web Services
16 hours ago

How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS | Amazon Web Services

Sony LIV delivered personalized advertisements to over 10 million concurrent viewers during Asia Cup Cricket 2025 using AWS Elemental MediaTailor and Google Ad Manager in a multi-CDN architecture.
Television
fromThe Drum
1 month ago

The future of TV. Interactive, connected, and...ad free?

Television and video content are growing and evolving: connected TV and OTT expand reach, shifting advertising and consumption across all demographics.
MMA
fromUFC
1 month ago

UFC AND EMTEK ANNOUNCE MULTI-YEAR EXCLUSIVE MEDIA RIGHTS PARTNERSHIP IN INDONESIA

Vidio is the exclusive UFC broadcaster in Indonesia, enhancing its premium sports offerings and providing the most comprehensive combat sports experience among Indonesian OTT platforms.
Online marketing
fromThe Drum
3 months ago

Formula One's Ellie Norman talks rebrand, going OTT and its first-ever marketing team

Formula One launched a direct-to-fan OTT streaming app and created its first marketing department under Liberty Media to deepen fan engagement and grow the sport.
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