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Marketing tech
fromAmazon Web Services
3 days ago

How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS | Amazon Web Services

Sony LIV delivered personalized advertisements to over 10 million concurrent viewers during Asia Cup Cricket 2025 using AWS Elemental MediaTailor and Google Ad Manager in a multi-CDN architecture.
#programmatic-advertising
fromAdExchanger
1 week ago
Marketing tech

How Programmatic - And AI - Took Over The 2026 Winter Olympics | AdExchanger

NBCU expanded programmatic buying for live sports at the Milano Cortina 2026 Olympics across seven buy-side platforms, enabling 200 new brands to advertise while implementing AI-driven guardrails to manage category exclusivity demands.
fromExchangewire
1 week ago
Marketing tech

"Programmatic has democratised live sport": John Matthews, Foxtel Media

Programmatic advertising in live sports offers growth opportunities, but broadcasters must balance ad innovation with audience experience to avoid viewer backlash.
Marketing tech
fromExchangewire
1 week ago

"Programmatic has democratised live sport": John Matthews, Foxtel Media

Programmatic advertising in live sports offers growth opportunities, but broadcasters must balance ad innovation with audience experience to avoid viewer backlash.
more#programmatic-advertising
Soccer (FIFA)
fromExpress.co.uk
3 weeks ago

Champions League presenter suffers wardrobe malfunction in front of Wayne Rooney

Alex Aljoe removed her heeled shoes while presenting live Champions League coverage at St James' Park, resulting in soaked socks, while Newcastle defeated Qarabag 3-2 to advance to the round of 16.
Gadgets
fromEssentiallySports
5 months ago

The Future of Sports Broadcasting: Apple Turns Fenway Into an iPhone Ad

Consumer smartphones like the iPhone 17 Pro can capture and feed live, broadcast-quality sports coverage, challenging traditional large-scale broadcasting equipment and workflows.
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