#pepsi
#pepsi

Judd Apatow to direct Coke vs. Pepsi movie Cola Wars with Steven Spielberg producing

Cola Wars will depict the intense rivalry between Coke and Pepsi in the 1980s, focusing on significant events and marketing blunders.

fromTasting Table

Miscellaneous

Pepsi Reignites The 'Cola Wars' Against Coke, 50 Years Later - Tasting Table

Pepsi reintroduces the Pepsi Challenge to highlight Pepsi Zero Sugar against Coke Zero, reviving historical rivalries.

The modern-day challenge aims to assert Pepsi's dominance over Coca-Cola once more.

fromLos Angeles Times

5 months ago

Los Angeles

L.A. County sues Pepsi and Coca-Cola over their role in ongoing plastic pollution crisis

Los Angeles County claims Coca-Cola and Pepsi misled the public about plastic recycling effectiveness, worsening pollution issues.

Marketing

From Apple to Nike: the brands that fight the most online - and who's winning

Coca-Cola narrowly outperforms Pepsi in brand rivalry metrics despite Pepsi's success on social media platforms.

Apple leads in the rivalry against Samsung, excelling in brand awareness and NPS scores.

8 months ago

Graphic design

This clever ad was the one time Pepsi's trolling of Coca-Cola was actually funny

Pepsi creatively leverages humor in advertising to challenge Coca-Cola's market dominance.

fromVG247

Startup companies

Steven Spielberg is producing a Coca-Cola vs. Pepsi movie, in case you were wondering where Hollywood is at right now

Hollywood is repeating mistakes by pursuing brand-centric films instead of innovative storytelling, as seen in the upcoming 'Cola Wars'.

Startup companies

fromConsequence

Judd Apatow to direct Coke vs. Pepsi movie Cola Wars with Steven Spielberg producing

Cola Wars will depict the intense rivalry between Coke and Pepsi in the 1980s, focusing on significant events and marketing blunders.

fromTasting Table

Miscellaneous

Pepsi Reignites The 'Cola Wars' Against Coke, 50 Years Later - Tasting Table

Pepsi reintroduces the Pepsi Challenge to highlight Pepsi Zero Sugar against Coke Zero, reviving historical rivalries.

The modern-day challenge aims to assert Pepsi's dominance over Coca-Cola once more.

fromLos Angeles Times

5 months ago

Los Angeles

L.A. County sues Pepsi and Coca-Cola over their role in ongoing plastic pollution crisis

Los Angeles County claims Coca-Cola and Pepsi misled the public about plastic recycling effectiveness, worsening pollution issues.

Marketing

From Apple to Nike: the brands that fight the most online - and who's winning

Coca-Cola narrowly outperforms Pepsi in brand rivalry metrics despite Pepsi's success on social media platforms.

Apple leads in the rivalry against Samsung, excelling in brand awareness and NPS scores.

8 months ago

Graphic design

This clever ad was the one time Pepsi's trolling of Coca-Cola was actually funny

Pepsi creatively leverages humor in advertising to challenge Coca-Cola's market dominance.

fromVG247

fromFood & Beverage Magazine

Startup companies

Steven Spielberg is producing a Coca-Cola vs. Pepsi movie, in case you were wondering where Hollywood is at right now

Hollywood is repeating mistakes by pursuing brand-centric films instead of innovative storytelling, as seen in the upcoming 'Cola Wars'.

more#coca-cola

3 months ago

Marketing

SodaStream Welcomes PEPSI Wild Cherry to Its Portfolio of Bold Flavors

SodaStream adds PEPSI Wild Cherry drink mixes, enhancing personalization and sustainability for consumers.

fromwww.npr.org

3 months ago

Law

Pepsi accused of illegal pricing deals with 'a large, big box retailer' in U.S. lawsuit

Pepsi is accused of unfair competition through exclusive deals with a major retailer, harming smaller competitors and raising prices for consumers.

fromwww.amny.com

Miscellaneous

amNY Year in Review | A look at the top 10 web stories of 2024 | amNewYork

Pepsi's pop-up in Domino Park was the year's top-read story, showcasing their innovative beverage line and engagement with New Yorkers.

fromMarketing Dive

fromBavarian Football Works

Marketing

Santa Claus makes the switch to Pepsi in brand's latest dig at Coke

Pepsi creatively uses Santa Claus to market its zero-sugar beverage, directly challenging Coke's longstanding association with the iconic figure.

Miscellaneous

Pepsi signs Florian Wirtz deal after Bayern Munich's Jamal Musiala passed on them

Pepsi signed a lucrative sponsorship deal with Florian Wirtz as it strengthens its ties to football amid rising collaborations with players.

fromTasting Table

Miscellaneous

Review: Pepsi Zero Sugar Gingerbread Is A Festive Treat That's Hard To Find - Tasting Table

Pepsi has introduced a limited-edition Zero Sugar Gingerbread soda for the 2024 holiday season, combining familiar soda flavors with festive spices.

#collaboration

9 months ago

Design

Pepsi and Pompeii Team Up for a Stylish Football-Inspired Capsule Collection | stupidDOPE

Pepsi partners with Pompeii for football-inspired streetwear collection.

6 months ago

Miscellaneous

Pepsi and Law Roach Unveil Bold, Retro-Inspired Wild Cherry Capsule Collection | stupidDOPE

Pepsi is collaborating with stylist Law Roach to launch a nostalgic fashion capsule collection inspired by the Pepsi Wild Cherry flavor.

9 months ago

Design

Pepsi and Pompeii Team Up for a Stylish Football-Inspired Capsule Collection | stupidDOPE

Pepsi partners with Pompeii for football-inspired streetwear collection.

6 months ago

Miscellaneous

Pepsi and Law Roach Unveil Bold, Retro-Inspired Wild Cherry Capsule Collection | stupidDOPE

Pepsi is collaborating with stylist Law Roach to launch a nostalgic fashion capsule collection inspired by the Pepsi Wild Cherry flavor.

Marketing

Why Pepsi turned a special edition of its can into a digital billboard

Pepsi Smart Can is a digital, connected device for high-tech marketing, focusing on self-expression and exclusive content creation.

fromFast Company

Marketing

Pepsi releases an instantly iconic 'Gladiator II' ad, Olipop dupes Mountain Dew, and Nike flips its logo upside down

Pepsi's updated ad with Megan Thee Stallion reimagines a nostalgic campaign for a modern audience.

Olipop's new drink cleverly targets Mountain Dew with a competitive advertising strategy.

fromFast Company

Marketing

Why Pepsi turned a special edition of its can into a digital billboard

Pepsi Smart Can is a digital, connected device for high-tech marketing, focusing on self-expression and exclusive content creation.

fromFast Company

Marketing

Pepsi releases an instantly iconic 'Gladiator II' ad, Olipop dupes Mountain Dew, and Nike flips its logo upside down

Pepsi's updated ad with Megan Thee Stallion reimagines a nostalgic campaign for a modern audience.

Olipop's new drink cleverly targets Mountain Dew with a competitive advertising strategy.

more#branding

fromThe Drum

1 year ago

Marketing

Football stars Jack Grealish, Vini Jr, others juggle it out at Wembley in Pepsi-Uefa push

Pepsi launches a global ad campaign in partnership with UEFA Champions League, featuring well-known football stars in a street football game.

fromDigiday

1 year ago

Dining

PepsiCo patrocina su primera colaboracion con Hulu dedicada a promover la cocina latina

Pepsi launches its first streaming series, Talking Sabor, in collaboration with chef AarÃ³n SÃ¡nchez, to celebrate Hispanic cuisine diversity.

#marketing

fromAdweek

Marketing

Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.

fromMarketing Dive

Marketing

Pepsi CMO Todd Kaplan departs as cola wars heat up

Pepsi CMO Todd Kaplan is leaving the company after leading various successful marketing initiatives.

Marketing

fromAdweek

Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.

fromMarketing Dive