Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital agency Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics. The price of the deal was not disclosed. The traditional agency business model is falling apart, according to Alex Langshur, CEO of Incubeta in the Americas, because its cost structure is being "obliterated" by AI.
Associations-professional bodies, trade groups, nonprofits, certification consortia-are increasingly turning to Artificial Intelligence (AI)‑powered LMS platforms to transform how they educate, engage, and retain their members. Far beyond simple course hosting, these intelligent platforms are reshaping learning experiences through personalization, automation, data‑driven insights, and accessibility. In this article, we explore how AI-powered LMS platforms are revolutionizing learning for associations, supported by the latest data, case examples, and ethical considerations.
Traditional learning metrics may focus on learner satisfaction scores, while business metrics target cost reduction and customer satisfaction, highlighting a disconnect in measurement.
Customer support has shifted from a defensive necessity into an offensive growth lever, emphasizing proactive personalization and predictive service models to enhance customer experience.
"Many organizations struggle to track IT assets like laptops, servers, and software licenses, often relying on outdated spreadsheets or rigid systems."