Microsoft has publicly acknowledged its poor communication to subscribers to some of its productivity-software-as-a-service packages after forcing them to accept a price increase tied to its AI-assistant service Copilot being bundled into its Microsoft 365 Personal and Family offerings in Australia and New Zealand. It gave those affected eight weeks to apply for a refund of the amount they were overcharged.
"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
