#private-label-competition

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#consumer-staples #guidance-cut #affordability-crisis #margin-pressure #brand-strategy #consumer-behavior
Miscellaneous
from24/7 Wall St.
2 weeks ago

General Mills Is Down 20% and Betting Promotions Can Win Back Shoppers

General Mills faces significant headwinds from affordability pressures and consumer shift to private-label products, prompting steep guidance cuts despite beating headline earnings estimates.
Marketing
fromThe Drum
1 month ago

Understanding people's 'New World' brand expectations

Most consumers are indifferent to brands; rising expectations outpace brand performance, requiring clarity, transparency, active contribution, and constant presence.
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