#programmatic-ads

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Marketing tech
fromDigiday
2 months ago

Digiday+ Research: Programmatic ad spend loses out to email this year

Marketers are prioritizing email over programmatic ads in display advertising, indicating a significant shift in marketing strategies.
Marketing tech
fromAdweek
3 months ago

Spotify Opens the Programmatic Floodgates

Spotify launches a programmatic ad exchange to enhance ad accessibility and compete in broader media markets.
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