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Marketing tech
fromAdExchanger
2 weeks ago

Inside PubDesk, The Trade Desk's New Dashboard That Shows What Buyers Actually Care About | AdExchanger

PubDesk provides publishers detailed insight into buyer valuations and bid drivers, improving inventory visibility while The Trade Desk continues to prioritize buy-side performance.
Marketing tech
fromAdExchanger
3 weeks ago

Can Publishers Trust The Trade Desk's New Wrapper? | AdExchanger

The Trade Desk launched OpenAds and PubDesk to maintain universal Transaction IDs for cross-platform auction integrity while giving publishers visibility into buyer valuations.
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