Limy's tech aims to show brands how AI agents are driving sales for their businesses - and optimize AI to drive even more sales. Limy integrates directly with a brand's content delivery software to detect when AI agents visit that advertiser's site and which prompts led to a purchase. Based on these insights, brands can improve how they show up in popular large language models by allocating more ad spend to specific prompts that perform better among agents.
Britain's competition watchdog said Wednesday that Google should give news sites and content creators the choice to opt out of having their online content scraped to feed its AI overviews. It's part of a set of proposals from the Competition and Markets Authority aimed at loosening the U.S. tech giant's stranglehold on the U.K's online search market. The watchdog last year labeled Google a "strategic" player in online search advertising, using new digital powers to promote more competition by forcing changes to the company's business practices.
And he is wary of giving away too much without clear value in return. TMB - which owns brands like Reader's Digest, Taste of Home, and user-generated video licensing company Jukin Media - doesn't want to give LLMs wide access to its content. "We just don't want to hand over the keys," said Salamon at Digiday's Publishing Summit in Miami, Fl., in September.
The new lawsuit goes farther by accusing Google of continuing to "wield its monopoly to coerce PMC into permitting Google to republish PMC's content in AI Overviews" and to use that content "for training and grounding its AI models." Google spokesperson José Castañeda said in a statement that AI Overviews make Google search "more helpful" and create "new opportunities for content to be discovered."
Enter the Real Simple Licensing (RSL) Standard, a new tech-based licensing solution for the "AI-first internet," as RSL puts it. It's backed by Reddit, Yahoo!, Ziff Davis (PCMag's parent company), People, Medium, WikiHow, Quora, Adweek, and more.
