MarketingfromExchangewire1 week agoDigest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase DecisionsBrainlabs acquired Exverus Media to enhance US operations, increasing billings to $1bn and marking a shift to full-service media capabilities.
fromLindsey Gamble2 weeks agoSprout Social 2025 State of Influencer Marketing Report: How Creator Content Drives Consumer Purchases - Lindsey GambleInfluencers significantly impact consumer purchasing decisions, with 86% of consumers influenced by them.
MindfulnessfromPsychology Today2 months agoWhen Good Deals Are Bad DealsCoupons and discounts can lead us to buy more than we need and make us less happy.Small, thoughtful treats can enhance our happiness and well-being.
US newsfromwww.nytimes.com3 months agoAmericans Wrestle With How Trump's Tariffs May Change Shopping ListsTariff anxieties are driving Americans to make preemptive purchases before potential price increases.
Social media marketingfromEMARKETER4 months agoFacebook is more influential than TikTok for purchase decisionsSocial media significantly influences purchasing decisions, especially Facebook.Only a minority of social media-driven purchases occur within 24 hours.Tracing purchase decisions from social media can be challenging for marketers.
Social media marketingfromEMARKETER4 months agoFacebook is more influential than TikTok for purchase decisionsSocial media significantly influences purchasing decisions, with Facebook leading at 25%.A majority of consumers discover products on social media, but immediate purchases are rare.
Social media marketingfromEMARKETER4 months agoFacebook is more influential than TikTok for purchase decisionsSocial media significantly influences purchasing decisions, especially Facebook.Only a minority of social media-driven purchases occur within 24 hours.Tracing purchase decisions from social media can be challenging for marketers.
Social media marketingfromEMARKETER4 months agoFacebook is more influential than TikTok for purchase decisionsSocial media significantly influences purchasing decisions, with Facebook leading at 25%.A majority of consumers discover products on social media, but immediate purchases are rare.