Marketing tech
fromMarTech
5 days agoAI's disruption of online commerce is just starting | MarTech
Over half of shoppers use AI for research, while brands focus on AI-powered chat and customer experiences, creating an adoption gap in commerce.
#retail-disruption
#retail-disruption
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fromThe Drum
2 months agoHow Amazon got to the top by breaking the rules
With an aggressive business strategy that extends their value and diversifies their revenue streams, they continue to shock big business, most recently with their jump into brick and mortar with the opening of their bookstores and beta grocery store Amazon Go. So, how do they do it and what can other companies learn to ensure their own long-term success? The answers may be surprising, as Amazon challenges many traditional lessons we've learned for how to be successful in marketing and in business.
E-Commerce
fromDallas News
6 months agoLTK: Here's how AI influencers are creating a world where shoppers can 'trust nothing'
Artificial intelligence is plowing ahead, but it could be setting back the multi-trillion dollar retail sector as humans doubt the authenticity of what they're buying ― and who's trying to sell it to them. Rapid advances in technology mean an army of AI influencers could soon be used to promote serums for acne they never dealt with, and jeans they never had to wiggle into.
E-Commerce
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