fromThedrum9 hours agoRexona increases sales with S4M moment marketing campaignUnilever implemented a powerful Moment Marketing campaign, whose goal was to isolate and measure the real impact of mobile ads on the revenue of retail-sold brands.Marketing
MarketingfromDigiday2 weeks agoWith the World Cup around the corner, media buyers expect streaming prices to soarMajor brands are launching World Cup ad campaigns, with Unilever's Rexona featuring a star-studded hero film and a focus on social media engagement.