#rideshare-competition

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E-Commerce
fromwww.mercurynews.com
1 week ago

Uber job listing hints at sharper focus on subscriptions for drivers

Uber is hiring to develop subscription packages for drivers globally, shifting from commission-based to flat-fee models to compete with emerging rivals and address rising trip prices.
fromFast Company
6 months ago

Lyft's clever new campaign is a billboard-sized push notification

"Our customer obsession led us to discover that most people were on rideshare autopilot-habitually opening the same app without thinking they had options-even though our data shows riders are happier and drivers strongly prefer us," Lyft CMO Brian Irving tells Fast Company. He says they found their most loyal customers kept saying the same thing of their friends: "They just need to wake up and check Lyft."
Marketing
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