Marketing techfromSocial Media Today1 month agoTikTok Will Now Enable Advertisers to Measure the Carbon Emissions of Their CampaignsTikTok collaborates with Scope3 to measure ad campaign emissions data for sustainability.
Marketing techfromAdweek4 months agoScope3's New Brand Safety AI Takes on IAS and DoubleVerifyScope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Marketing techfromDigiday4 months agoBrian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yetPublishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.
Marketing techfromExchangewire4 months agoMadTech Sketch: The Rise of the Super Signal AggregatorScope3's evolution focuses on signal aggregation and harnessing AI for effective advertising curation.