#search-engine-marketing

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Digital life
fromAdExchanger
3 weeks ago

Get Your Clicks While You Can; WPP's No Good Very Bad Year | AdExchanger

AIOs are misrepresented as increasing traffic diversity, while Google profits despite fewer ad clicks by controlling broader search queries through Smart Bidding.
fromEMARKETER
1 month ago

AI search ad spending will climb with consumer adoption

US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.
Marketing tech
fromSearch Engine Roundtable
1 month ago

Daily Search Forum Recap: June 6, 2025

Google enhanced structured data and AI features, indicating progress in search technology.
New sponsored labels and Local Service Ads updates show shifts in content presentation.
SEO investment proves beneficial for businesses, reflected in revenue growth.
fromSearch Engine Roundtable
2 months ago

Google Ads Can Show Above/Below AIO or Within AI Overviews But Not Both At Same Time

Ads can appear in AI Overviews but not in multiple placements simultaneously.
Marketing tech
fromBenzinga
2 months ago

Marketers Are Panicking About ChatGPT's Impact On SEO - Gumshoe Just Raised $2M From Top Tech Veterans To Solve The AI Search Crisis - Redfin (NASDAQ:RDFN)

Gumshoe, a Seattle startup, raised $2M in funding to enhance marketers' understanding of AI-driven search engine dynamics.
fromadlibweb.
3 months ago

How to Use SEO and SEA Together in Search Engine Marketing

Search Engine Marketing combines SEO and SEA to improve online visibility and attract targeted traffic.
Marketing tech
fromMarketing Dive
4 months ago

How TikTok's new search ad format helps Eventbrite inspire event-goers

Brands are shifting advertising strategies from traditional search engines to platforms like TikTok to engage younger consumers.
Marketing tech
fromForbes
5 months ago

Artificial Intelligence Avalanche Looming For Search Engines

The rise of AI search technologies may disrupt Google's dominance in digital marketing.
Digital marketers must prepare for potential shifts away from Google as new competitors emerge.
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