Marketing techfromThe Drum4 days agoGoogle's Search Generative Experience will transform contentGenerative search and Google's SGE require marketers to adopt conversational, snackable content and rethink keyword research and SEO tactics.
Marketing techfromThe Drum1 month agoWill Google's imminent AI results page kill click-through? Not if you're preparedGoogle's SGE will embed AI-generated answers in search results, reducing website click-through rates and disrupting organic SEO strategies.