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fromBusiness Insider
2 days ago

6 influencer-backed brands you kept buying this year

Affiliate marketing - a way to drive sales through links posted by creators or publishers - is expected to drive $216 billion in US e-commerce sales this year, according to data from EMARKETER. These links are a direct way to track the shopping that is actually inspired by influencers. ShopMy, a social commerce platform, enables creators to build shoppable landing pages and earn commissions from sales driven by their links on social media.
Marketing tech
Fashion & style
fromForbes
4 months ago

Sofia Richie Grainge Is In Her Investor Era, Starting With ShopMy

Sofia Richie Grainge is entering the business realm by investing in the fashion tech platform ShopMy.
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