#sober-curious

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fromFortune
3 weeks ago

After popularizing 'sober curious' culture, Gen Z is boosting its booze intake in line with other generations

Gen Z is increasingly choosing to drink alcohol, reversing previous trends and reflecting improved economic conditions.
fromFood & Beverage Magazine
1 month ago

Is the Alcohol-Free Boom Here to Stay? What Brewers and Bartenders Need to Know in 2025

The sober curious movement signals a permanent shift in consumer drinking habits favoring non-alcoholic options.
Cocktails
fromTasting Table
2 months ago

How Kava Is Made: Inside The Popular Wellness Drink - Tasting Table

Kava is popular for its stress-relieving properties and variety of forms, appealing to both sober-curious and general drinkers.
fromAdweek
2 months ago

Total Wine's Earworm Radio Jingle Gets the Full Music Video Treatment

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.
Wine
Cocktails
fromOnlyInYourState
2 months ago

Park Slope's First Zero-Proof Bar Has Opened And It's A Must-Visit For A Night Out

Mockingbird is Brooklyn's first zero-proof bar, offering upscale non-alcoholic beverages and food, catering to non-drinkers and the sober-curious community.
fromLondon Business News | Londonlovesbusiness.com
10 months ago

Alcohol spend 'has died down' - London Business News | Londonlovesbusiness.com

The increase in non-alcoholic drink sales has become notably significant, with a 31.5% rise observed between 2022 and 2023, indicating a shift in consumer preferences.
Miscellaneous
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