MarketingfromFast Company2 weeks agoHow Kroger designed its catchy new sonic logoKroger has launched its first-ever sonic identity, including a logo and theme song, as part of its brand unification strategy.
fromCreative Bloq1 month ago7UP's new audio logo is permanently stuck in my head7UP has launched a catchy new sonic identity showcasing the trend of sonic branding that creates memorable brand experiences.
fromCreative Bloq1 month agoMost brands get this wrong - a pro shares their secret weapon for successBranding has evolved into worldbuilding where sound is essential for creating immersive consumer experiences.
Graphic designfromCreative Bloq1 month agoDiscover the Brand Impact Awards 2025 judging panelBrand Impact Awards 2024 features a diverse judging panel from global agencies and leading studios, enhancing credibility and expertise in evaluating entries.
Marketing techfromCreative Bloq1 month agoSonic branding is bollocks: here's what you're doing wrongSonic branding requires a fundamental approach beyond simple jingles to create a true audio identity.Brands should prioritize crafting fluid sonic experiences over static logos.
Marketing techfromCreative Bloq2 months ago5 things you need to know about sonic brandingSonic branding presents significant potential for brands.Many brands struggle with sound recognition and attribution.Homogeneity in sounds leads to missed branding opportunities.
fromCreative Bloq2 months agoThe Clios' new sonic identity celebrates a symphony of branding excellenceSonic branding is experiencing a resurgence, effectively elevating brand identity as seen with The Clio Awards' new sound identity.
Marketing techfromCreative Bloq4 months agoI'm calling it, Magnum just made the best sonic ad everMagnum's new campaign creatively utilizes sonic branding to enhance the sensory experience of enjoying its ice cream.
MarketingfromThe Drum5 months agoThe beauty industry isn't using branded audio as effectively as it could beBeauty brands are often neglecting the importance of a unique sonic identity in their marketing strategies.