#streaming-tv

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Marketing tech
fromMarketing Dive
2 months ago

Amazon bolsters ad business with InfoSum, Magnite partnerships

Amazon enhances its advertising capabilities with InfoSum and Magnite partnerships, offering new tools for first-party data use and audience targeting.
fromAdweek
2 months ago

Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."
Marketing tech
Media industry
fromExchangewire
2 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
fromwww.nytimes.com
4 months ago

The Residence' Review: Murder and Mystery in the White House

As with many current shows in its pitch and timbre, The Residence is a conveyor belt of famous faces, including Uzo Aduba, Eliza Coupe, Jane Curtin, and more.
UK news
fromDigiday
5 months ago

Tubi's Super Bowl viewership highlights brands' embrace of FAST channels

Tubi helped achieve record Super Bowl viewership with a significant streaming audience of 13.6 million.
Marketing
fromBusiness Insider
7 months ago

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.
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