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fromwww.socialmediatoday.com
1 week ago

YouTube reduces push notifications for unengaged subscribers

YouTube will stop sending push notifications to inactive subscribers who have not engaged with content, even if they have selected 'All' notifications. This aims to keep notifications relevant.
Social media marketing
Media industry
fromDigiday
1 week ago

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

The Financial Times launches 'The Story of Money' to engage potential subscribers through a multi-platform vodcast and podcast strategy.
#email-marketing
Deliverability
fromAWeber
2 weeks ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
2 weeks ago

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.
Deliverability
fromAWeber
3 weeks ago

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.
fromAWeber
10 months ago
Marketing tech

Email Drip Campaign Best Practices: How to Get Results and Build Lasting Relationships

Deliverability
fromLitmus
10 months ago

7 Common Deliverability Myths That Could Be Holding You Back

Respecting subscribers' inboxes is vital to avoid spam complaints and maintain deliverability.
Embracing unsubscribes is crucial for improving engagement and sender reputation.
Email content and technical setup both significantly influence deliverability.
Growth hacking
fromEntrepreneur
11 months ago

How to Get Your First 1,000 Email Subscribers | Entrepreneur

Email marketing remains essential amidst saturated digital channels.
Building your email list should be a priority in business development.
Deliverability
fromAWeber
2 weeks ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
2 weeks ago

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.
Deliverability
fromAWeber
3 weeks ago

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.
fromAWeber
10 months ago
Marketing tech

Email Drip Campaign Best Practices: How to Get Results and Build Lasting Relationships

more#email-marketing
fromwww.socialmediatoday.com
2 months ago

YouTube Expands Text of Variable Subscriber Notifications

YouTube is expanding its test of variable channel subscriber notification frequency, which reduces the amount of push notifications that are sent to subscribers if they don't regularly engage with a channel's content. YouTube originally launched its variable notifications as a test last March, with the aim of reducing overwhelm, which can often lead to people switching off push notifications entirely. And that experiment has obviously gone well, because now, YouTube is expanding it to more subscribers.
Digital life
Marketing tech
fromDigiday
8 months ago

Live session: Modern strategies for subscriber engagement

Publishers face siloed data, rising acquisition costs and churn; increasing engagement budgets requires unifying data and activating zero- and first-party data to improve loyalty.
Law
fromSubstack
9 months ago

LER No. 98 - Ex-DOJ Ethics Lawyer Speaks Out, Associate Fired for Trump Critique, Judge Visas Stripped, AI & 'Snitch' Rule, GA May Allow Nonlawyer Rep, No Pay for Fed Defense Lawyers & More (07.21.25)

The Legal Ethics Roundup offers insights into legal ethics to over 2,100 subscribers globally.
E-Commerce
fromLindsey Gamble
9 months ago

Beehiiv's New "Top 4 Recommendations" Feature Drives Newsletter Growth & Engagement - Lindsey Gamble

Beehiiv launched a Top 4 Recommendations feature to enhance newsletter discovery and engagement.
NYC startup
fromThe Business of Fashion
10 months ago

Rent the Runway Forecasts Double-Digit Subscriber Growth in 2025

Rent the Runway is initiating growth strategies after achieving profitability, aiming to double inventory by 2025 and increase active subscribers.
fromShortlist
11 months ago

Netflix set to introduce AI generated ads

Netflix's introduction of interactive mid-roll and pause ads, powered by generative AI, signifies its commitment to enhancing its ad-supported tier, now with 94 million subscribers.
Marketing tech
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