#targeting-strategies
#targeting-strategies

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Why recent movers are an untapped goldmine for advertisers

Targeting recent movers offers brands a rich opportunity to connect with an audience that is forming new habits and behaviors.

#programmatic-advertising

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.

fromExchangewire

Marketing tech

Targeting in APAC: The Data Requirements for Nuanced Strategies

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.

fromExchangewire

Marketing tech

Targeting in APAC: The Data Requirements for Nuanced Strategies

more#programmatic-advertising

How data marketplaces are evolving to meet buyers' expectations

Data buyers are prioritizing data quality, privacy compliance, and addressability over broad audience availability.

Modern data marketplaces are evolving into specialized platforms responding to buyer expectations.

Five common LinkedIn Ads mistakes and how to fix them | MarTech

Using age as a targeting criterion can lead to inaccuracies in audience targeting, as LinkedIn inherently lacks direct age data, leading to potential misalignment with messaging.

Marketing tech

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