Why recent movers are an untapped goldmine for advertisers
Moving drastically alters consumer habits, and recent movers exhibit different online shopping behaviors. Brands can leverage this to connect with a lucrative audience.
Targeting in APAC: The Data Requirements for Nuanced Strategies
Effective targeting in APAC requires localized strategies that reflect the unique characteristics of each market, moving away from a one-size-fits-all approach.
How data marketplaces are evolving to meet buyers' expectations
Data buyers are shifting from prioritizing broad audience availability to focusing on data quality, durability, and compliance, as privacy regulations and signal loss reshape strategies.
Five common LinkedIn Ads mistakes and how to fix them | MarTech
Understanding LinkedIn Ads requires cautious targeting to avoid costly mistakes; using experience over age, optimizing audience expansion, and managing ad placements are crucial.
