#third-party-cookies

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fromMarTech
1 week ago

Privacy is the new currency in digital marketing | MarTech

The old model of behind-the-scenes tracking is running out of road. Consent-driven interaction is taking its place, with trust and transparency becoming brand assets.
Privacy professionals
fromSmashing Magazine
2 months ago

Reliably Detecting Third-Party Cookie Blocking In 2025 - Smashing Magazine

The web is transitioning away from third-party cookies, which creates challenges for web functionalities and user experiences.
fromAdweek
2 months ago

EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

Amazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
#google
fromDigiday
3 months ago
Marketing tech

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

fromDigiday
3 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Privacy technologies
fromDigiday
3 months ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
fromDigiday
3 months ago
Marketing tech

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

fromDigiday
3 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Privacy technologies
fromDigiday
3 months ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
more#google
#privacy
Privacy technologies
fromEngadget
3 months ago

Google will keep third-party tracking cookies on Chrome as they are

Google will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
more#privacy
Media industry
fromDigiday
3 months ago

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromDigiday
4 months ago

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
#cookies
more#cookies
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