#third-party-cookies
#third-party-cookies

Google Abandons Plan to Phase Out Third-Party Cookies in Chrome

Google reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.

fromTheregister

1 week ago

RIP to the Google Privacy Sandbox

Google abandons Privacy Sandbox initiative after six years, surrendering to pressure over user privacy and advertising practices.

fromEngadget

6 days ago

Google will keep third-party tracking cookies on Chrome as they are

Google will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.

Marketing

fromwww.bbc.com

Google u-turn over long-running plan to cut cookies

Google has abandoned plans to block third-party cookies in Chrome, opting for a new approach providing user choice across web browsing.

1 week ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.

The future of the Privacy Sandbox is uncertain after Google's decision.

Privacy professionals

fromMarketing Dive

8 months ago

How Google's move to retain cookies will impact digital advertisers

Google's decision to keep third-party cookies in Chrome is a significant development impacting the digital advertising ecosystem.

Privacy professionals

fromThe Hacker News

Google Abandons Plan to Phase Out Third-Party Cookies in Chrome

Google reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.

fromTheregister

1 week ago

RIP to the Google Privacy Sandbox

Google abandons Privacy Sandbox initiative after six years, surrendering to pressure over user privacy and advertising practices.

fromEngadget

6 days ago

Google will keep third-party tracking cookies on Chrome as they are

Google will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.

Marketing

fromwww.bbc.com

Google u-turn over long-running plan to cut cookies

Google has abandoned plans to block third-party cookies in Chrome, opting for a new approach providing user choice across web browsing.

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.

5 days ago

Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.

First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.

Marketing

CAPI Isn't A Band-Aid For Cookie Deprecation. It's An Essential Solution | AdExchanger

CAPI is critical for tracking and measuring ROI, regardless of third-party cookie deprecation changes.

Marketing tech

1 month ago

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.

5 days ago

Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.

First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.

Marketing

CAPI Isn't A Band-Aid For Cookie Deprecation. It's An Essential Solution | AdExchanger

CAPI is critical for tracking and measuring ROI, regardless of third-party cookie deprecation changes.

more#digital-marketing

#user-privacy

Marketing tech

Google Backs Privacy Sandbox Despite Cookie Pivot

Google's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.

5 months ago

Marketing

The Opera Browser Is Carving Out An Advertising Business Without Cookies | AdExchanger

Opera browser adapts to user needs while navigating the market changes set by Google regarding cookies.

Opera Ads grows rapidly by relying on alternatives to third-party cookies for monetization.

Marketing tech

Google Backs Privacy Sandbox Despite Cookie Pivot

Google's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.

5 months ago

Marketing

The Opera Browser Is Carving Out An Advertising Business Without Cookies | AdExchanger

Opera browser adapts to user needs while navigating the market changes set by Google regarding cookies.

Opera Ads grows rapidly by relying on alternatives to third-party cookies for monetization.

Marketing tech

It's time to re-think our rejection of third-party cookies | MarTech

The transition to first-party data is important, but third-party cookies still have significant relevance and utility in web browsing.

7 months ago

JavaScript

Queerty Crossword: Sept. 11, 2024 - Queerty

Cookies are vital for website functionality and user experience.

Miscellaneous

Queerty Crossword: Oct. 3, 2024 - Queerty

Necessary cookies are vital for website functionality.

Third-party cookies enhance user experience through analysis.

Miscellaneous

Queerty Crossword: Oct. 18, 2024 - Queerty

Cookies enhance website user experience.

Necessary cookies are essential for basic functionality.

fromMarTech

7 months ago

Marketing tech

It's time to re-think our rejection of third-party cookies | MarTech

The transition to first-party data is important, but third-party cookies still have significant relevance and utility in web browsing.

7 months ago

JavaScript

Queerty Crossword: Sept. 11, 2024 - Queerty

Cookies are vital for website functionality and user experience.

Miscellaneous

Queerty Crossword: Oct. 3, 2024 - Queerty

Necessary cookies are vital for website functionality.

Third-party cookies enhance user experience through analysis.

Miscellaneous

Queerty Crossword: Oct. 18, 2024 - Queerty

Cookies enhance website user experience.

Necessary cookies are essential for basic functionality.

Uber's $1 billion ad business expected to remain untouched amidst Google's third-party cookie fallout

Uber's ad business is on track to reach $1 billion revenue goal this year, staying strong amidst Google's third-party cookie deprecation.

Marketing tech

Not Another Think Piece About Unkillable Cookies On Chrome | AdExchanger

Google decided not to deprecate third-party cookies in Chrome, opting for more user-controlled tracking disabling mechanisms.

#digital-advertising

fromPractical Ecommerce

11 months ago

Marketing

AI Search, Cookieless Ads Boost Content Marketing

Shift from third-party cookies may prompt ecommerce marketers to explore alternative content marketing methods

Marketing

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment.

fromPractical Ecommerce

11 months ago

Marketing

AI Search, Cookieless Ads Boost Content Marketing

Shift from third-party cookies may prompt ecommerce marketers to explore alternative content marketing methods

Marketing

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment.

more#digital-advertising