Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay
Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
Is your 2024 marketing strategy really prepared for cookie and election disruption?
Marketers face challenges with the demise of third-party cookies and the 2024 election impact, emphasizing the need to focus on first-party data and strategic partnerships. [ more ]
How marketers are rolling out cookieless strategies in 2024
Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies. [ more ]
Publishers' Privacy Sandbox testing enters a 'holding pattern'
Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
Why advertisers are using AI to manage 'choice overload' and unlock first-party data
Advertisers should ensure AI-powered tools from ad tech partners align with solving current challenges in the rapidly evolving digital advertising landscape. [ more ]
Microsoft's bid to play Google's Privacy Sandbox questioned
Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger
Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem. [ more ]
Council Post: Embrace Change In Digital Marketing Before It's Too Late
When third-party cookies are no longer viable, marketers should focus on alternative methods like first-party data and contextual targeting for effective marketing strategies. [ more ]
WTF are Related Website Sets in Google's Privacy Sandbox?
Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies. [ more ]
Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing
Advertisers, publishers, and ad tech firms need to conduct end-to-end testing to understand the impact of Google's Privacy Sandbox.
Testing whether Privacy Sandbox proposals work throughout the programmatic supply chain is crucial to ensure that the technology works for buyers and sellers. [ more ]
It's the end of the beginning. Stop mourning the cookie and get building
The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome. [ more ]
Happy Data Privacy Week! Here are the top global privacy changes to expect in 2024
2024 is a big year for data privacy globally, with the deprecation of third-party cookies on Google Chrome and increased enforcement of data privacy rules in Europe and the US.
Privacy-focused policymaking is increasing worldwide, with new state-specific regulations in the US and global efforts to enhance consumer data protection. [ more ]
Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA
TikTok's significant sales growth in Q1 2024 positions it to potentially surpass Meta as the largest social media company by sales.
The EU's Digital Markets Act is impacting major tech companies like Google, Meta, and Apple, with investigations into anti-competitive practices. [ more ]
The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation | AdExchanger
The FTC has filed a new lawsuit against Kochava, alleging that the company's location and consumer data sales business constitutes a privacy invasion and a consumer harm.
The case highlights the increasing trend of privacy issues being linked to consumer protection claims, particularly in Europe. [ more ]
Why in-game advertising companies see potential benefits in the death of the third-party cookie
In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.
The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent. [ more ]