#transaction-moment

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#ecommerce #customer-experience #monetization #retail-strategy #checkout-relevancy #cart-abandonment
E-Commerce
fromwww.marketingdive.com
20 hours ago

Maximizing the transaction moment: Why the point of purchase is retail's most undervalued growth lever

Ecommerce optimization must shift focus from conversion to maximizing value during and after the purchase moment.
fromThe Drum
6 months ago

'Irrelevance used to be neutral. Now it's damaging'

"Irrelevance, maybe 10 years ago, was neutral. It's now damaging: consumers' expectations have risen... so that moment when you're given an irrelevant offer at the checkout has become the online equivalent of a shop assistant getting in your way," says Marc Allsop, head of EMEA at Rokt.
E-Commerce
E-Commerce
fromThe Drum
6 months ago

'Irrelevance used to be neutral. Now it's damaging'

Relevant, personalized offers at online checkout convert high-intent Transaction Moments into emotional engagement, trust and revenue while reducing cart abandonment.
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