fromSkift2 months agoGoogle Places Travel Ads in Startup AI Search Engine ResultsGoogle's expansion of its AdSense for Search program to AI search engines allows travel companies to place targeted ads within AI-driven search results, monetizing the technology.Marketing tech
Marketing techfromSkift3 months agoGoogle's Loss, Recession's Impact and Biz Travel's ConcernsGoogle's anticompetitive ruling may empower travel advertisers and shift ad dynamics.Travel industry braces for recession challenges, impacting major hotel groups and online travel agencies.
Marketing techfromThe Drum4 months agoUnited's big bet: how Kinective Media is turning air travel into a commerce powerhouseUnited Airlines is leveraging loyalty data to create a commerce-driven media network, expanding beyond traditional travel advertising.