Wunderkind's recognition technology connects previously anonymous interactions to rich, known customer profiles - bridging gaps across the user journey, unlocking higher-intent targeting and empowering brands to know exactly who they're paying to reach. Instead of taking a shot in the dark or approaching paid social like a gamble, brands can utilize identity resolution to connect previously anonymous interactions to recognizable customer profiles. This personalized approach enables brands to deliver the right campaigns to the right audiences, based on real-time behavioral signals and predictive attributes, rather than taking a spray-and-pray approach.
I started my career working for the Philippines tourism board. At that time, the Philippines - and its 7,000 islands - as a destination was relatively unknown in UK and Europe. In my 10 and a half years there, I had all sorts of roles learning about the industry and learning about marketing in general. My first task was to build the website, at a time when online travel portals were pretty much in their infancy.