#travel-marketing

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Social media marketing
fromSkift
3 days ago

Smart Glasses to AI Agents: 4 Shifts for Travel From Meta's Earnings

Meta's roadmap enables travel brands to extend user tracking for attribution, deploy AI agents in messaging for conversational commerce, and capture experiences with smart glasses.
Travel
fromThe Drum
6 days ago

The new era of travel marketing

Consumers experience their highest travel satisfaction at the moment of booking, making the booking process itself the primary marketing opportunity.
Social media marketing
fromSkift
2 months ago

Video: TikTok UK's Head of Travel on the Top Trends Shaping 2025 and Beyond

Travelers increasingly use short-form video and social discovery to inspire and rapidly convert bookings, enabling brands to drive measurable conversions via authentic creator-led content.
Marketing tech
fromSkift
2 months ago

New Guide: How Smarter Targeting Cuts the Hidden Cost of Meta Ads

Identity resolution links anonymous interactions to known customer profiles, enabling precise, real-time Meta targeting that reduces wasted spend and improves campaign ROI.
Travel
fromSkift
3 months ago

Google Exec: Travel Search Is Getting Longer, More Specific, and Smarter

Travel marketing must adapt to longer, more specific search queries and growing traveler-created content reshaping search behavior.
Marketing
fromwww.socialmediatoday.com
4 months ago

TikTok Launches Updated Travel Ads

TikTok is launching AI-powered Travel Ads that use catalog-based targeting and dynamic in-stream formats to showcase personalized hotels, flights, and destinations and drive bookings.
fromThe Drum
5 months ago

Club Med's Richard De Villa on why customer experience should drive AI in marketing

I started my career working for the Philippines tourism board. At that time, the Philippines - and its 7,000 islands - as a destination was relatively unknown in UK and Europe. In my 10 and a half years there, I had all sorts of roles learning about the industry and learning about marketing in general. My first task was to build the website, at a time when online travel portals were pretty much in their infancy.
Marketing
Travel
fromSkift
6 months ago

Industry Insights: 4 Questions With Wunderkind

Identity resolution transforms travel marketing by enabling personalized engagement and converting anonymous web visitors into known customers.
Marketing tech
fromstupiddope.com
7 months ago

You Hired a Content Creator for Your ResortNow What? | stupidDOPE | Est. 2008

Effective travel content requires syndication and distribution, not just creation.
Influencer campaigns may fail if audience engagement is fake or misaligned with target demographics.
Marketing tech
fromstupidDOPE | Est. 2008
7 months ago

Travel Content Isn't Enough: How to Make Sure the Right People Actually See It | stupidDOPE | Est. 2008

Effective distribution is essential for maximizing the value of travel content.
Content without distribution is often ineffective, leading to wasted marketing budgets.
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