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Marketing tech
fromThe Drum
1 week ago

Innovation Insider: Uber's global head of advertising Kristi Argyilan on media innovation & the future of mobility

Uber's advertising leader discusses rapid growth of Uber Advertising, new ad formats, and how retail media strategies are transforming the platform's value proposition in the media ecosystem.
Marketing tech
fromAdExchanger
4 months ago

Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar | AdExchanger

Uber Advertising launched Custom AU, an attention metric combining Adelaide's AU and Kantar brand lift to measure ad quality beyond IAB viewability.
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