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Marketing tech
fromDigiday
1 day ago

'This isn't the old pre-roll world': YouTube has been talking TV - now it's selling that way

YouTube offers VIP spend-threshold packages granting credits, discounts, and exclusive creator access to attract TV-style advertisers and shift CTV dollars into DV360.
fromDigiday
5 months ago

Media Buying Briefing: The upfront isn't moving along for a few surprising reasons

There's so many different dynamics now, it's difficult to say that there is kind of one trend that's driving everything.
Television
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