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But the automaker appears to be on track to spend just a fraction of that in 2025 as sales have struggled. In the first two months of 2025, Tesla spent $10,000 on X ads, putting it on track to spend only $60,000 annually. During the same time period last year, it had already spent $200,000 on X, Tesla disclosed. Tesla's spending slowed considerably after those first two months, paying another $200,000 across the remainder of 2024.

Father Ted co-creator Graham Linehan has been arrested at Heathrow Airport on suspicion of inciting violence in relation to his posts on X. He was arrested after arriving on a flight from the US, and said in an online Substack article that officials then became concerned for his health after taking his blood pressure, and took him to hospital. The Metropolitan Police said that a man in his 50s was arrested on 1 September at Heathrow Airport and taken to hospital,