#zero-party-data

#zero-party-data

"There was an abundance of consumer and market-level data for places like the U.S., UK, and a few parts of Western Europe, maybe some traces in Canada and Australia. But when it came to international markets, including economic giants like India, Brazil, Mexico, Japan, Turkey, and China, there was nothing usable."

Unlike first-party data, which observes behaviors, zero-party data is voluntarily shared by the target audience, like style preferences or event plans.