#zero-party-data
#zero-party-data

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Why privacy, not AI, is the biggest marketing shift to watch | MarTech

Privacy regulations and the decline of third-party data require marketers to prioritize first-party and zero-party data, transparency, and privacy-compliant technologies immediately.

Marketing

fromThe Drum

3 months ago

Data, decoded: the real answers marketers are searching for

Actionable data drives campaign decisions and business results, making prioritization over vanity metrics essential.

fromMarTech

4 months ago

Zero-party data in action: How top brands turn product discovery into conversions | MarTech

Shoppers won't wait around; if they can't find the right product fast, they'll bounce, taking potential revenue with them.

E-Commerce

fromTechCrunch

5 months ago

Rwazi raises $12M Series A to help companies with consumer insights and intelligence | TechCrunch

"There was an abundance of consumer and market-level data for places like the U.S., UK, and a few parts of Western Europe, maybe some traces in Canada and Australia. But when it came to international markets, including economic giants like India, Brazil, Mexico, Japan, Turkey, and China, there was nothing usable."

Startup companies

Marketing tech

fromHubspot

10 months ago

From third-party cookies to zero-party data: The new rules of email engagement

Zero-party data enhances marketing effectiveness by providing reliable customer insights that build trust and facilitate personalized experiences.