What an incredible self own by Apple, lol-at a time when artists, musicians and creatives are more worried than ever that tech companies are trying to crush them into dust for profit, along comes Apple and makes an *ad* whose whole message is: yes that is exactly what we're doing
The symmetry with Apple's 1984 ad is remarkable. In '1984,' a dissident throws a hammer through a TV screen, symbolizing humanity's power to conquer technology. In this ad, a hydraulic press crushes beloved cultural artifacts, symbolizing technology's power to conquer humanity.
"We will crush all creativity" Apple have given the game away with this advert - exposing a deep disrespect for existing culture and the belief that they can rip, scrape and literally crush all culture and creativity to mak
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