Apple is reportedly considering incorporating AI summaries and browser assistants into Safari, similar to the existing Arc Browser, powered from the device itself rather than the cloud.
Safari could allow users to highlight and erase sections of web pages, with the ability to mask banner ads and remember these selections for later visits, akin to existing ad-blocking apps like 1Blocker or uBlock Origin.
While the potential addition of AI features to Safari may disrupt the advertising industry's click-centric model, it is still in the early stages, with uncertainties on how Apple plans to roll out these features.
The 'Intelligent Search' feature in Safari 18 could introduce significant AI enhancements to the browser, hinting at a future trend towards AI integration in browsing experiences.
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