Google is slowing turning from a search engine that helps users find useful content to a kind of AI assistant that provides the answers directly, whether those answers are right or not.
Advertisers will be able to adjust strategy on the fly, with AI even analysing campaigns before they launch.
Google is now testing ads inside AI overviews too, allowing users to click through to buy the product being plugged.
Google will introduce interactive tools to shopping ads, letting users see items of clothing on different body shapes.
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