The Bokeh team recognized early on that they wanted to reconnect the brand to its Boston green color and the circular badge. David says they went almost all-in on green in their new color scheme.
Bokeh developed a library of illustrated badges to connect the footwear brand's past with the present, expanding out from the logo design. These badges empower consumers to personalize their shoes.
A new typographic system was created, including Avantt and Sign Painter typefaces, to extend the brand's personality. Bokeh aims to tie in ideas of familiarity and comfort with the use of typography.
By tapping into nostalgia and childhood memories, Bokeh's new visual identity for P.F. Flyers aims to modernize messaging while celebrating the brand's history and key moments.
[
add
]
[
|
|
...
]