"We want to make sure that we're positioning clients for success in this space, and we see the added value that comes from these innovations that are happening in the living room," said Mike Fisher, executive director of investment innovation at GroupM U.S.
"We want to make sure that we're testing them determining what works, determining what could be working better and building off of those successes for our clients," said Mike Fisher, executive director of investment innovation at GroupM U.S.
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