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ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations

Eurostar censured for misleading ad claiming seats from £39 each way

2023 saw record-breaking broadband use in the UK [ more ]

target

Social Media Today

X Will Now Enable Advertisers to Target Only Premium Subscribers With Their Campaigns

X has added a new ad option to target X Premium subscribers with campaigns.

Less than 1% of X users are currently signed up to X Premium. [ more ]

Social Media Today

X Will Now Enable Advertisers to Target Premium Subscribers Only With Their Campaigns

X has added a new ad option to target X Premium subscribers specifically.

Fewer than 1% of X users are currently signed up to X Premium. [ more ]

AdExchanger

If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? | AdExchanger

Opponents agree that Google intends to follow through with Chrome's third-party cookie deprecation plan.

Advertisers and ad tech companies procrastinated in preparing for post-cookie campaign strategies. [ more ]

The Drum

After two decades of consistent decline, humor in advertising is roaring back in 2024

Demand for humor in advertising is rising with the end of the pandemic and growing purpose fatigue.

The Cannes Lions International Festival of Creativity has introduced a new humor category and brands are embracing humor in their ads. [ more ]

Hubspot

2 months ago

55 Funny Commercials We Love From the Last Five Years

Humor is a way to sell your brand without outwardly selling something

Incorporating humor can work for any business and any product [ more ]

Adweek

Creative Trends 2024: Humor and Creators Will Lead the Way

Consumers are looking for brands that use humor

Brands have a chance to offer hope, comedy, or happiness in a divisive landscape [ more ]

AdExchanger

And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome | AdExchanger

Google has disabled third-party cookies for 1% of randomly selected Chrome users globally as the first step in phasing them out completely by the end of the year.

Safari and Firefox have already blocked third-party cookies by default for years. [ more ]

Theregister

Privacy professionals

Google to start third-party cookie cull for 30M Chrome users

Google is testing a version of Chrome that cuts out third-party cookies by default

The Privacy Sandbox is Google's solution to replace third-party cookies and provide a privacy-friendly way for advertising [ more ]

WSJ

Google Is Finally Killing Cookies. Advertisers Still Aren't Ready.

Google is making sweeping changes to how companies track users online.

Advertisers are not prepared for these changes. [ more ]

moregoogl

The Hustle

Looking for Gen Z? Check the group chat - The Hustle

Gen Z's spending power is over $450 billion.

Gen Z is seeking private online spaces to escape advertising overload. [ more ]

Theregister

Mozilla CEO wants business to pick up the pace

Mozilla CEO's compensation increased despite declining revenues

Mozilla aims to make an impact in AI and open source development [ more ]

Engadget

The Morning After: Microsoft's big bet on AI in 2023

Microsoft, a notoriously conservative and slow-moving giant, is bringing artificial intelligence right into the heart of Windows.

Digiday

Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024

Since so much of 2023 was filled with news about generative AI, how might chatbots reflect on what was an eventful year?

www.theguardian.com

Digital life

Twitter changed my life for good. But the platform I loved no longer exists | Helene von Bismarck

Twitter's decline in engagement, withdrawal of advertisers, and reduction in posting by influencers has led to a negative and aggressive environment filled with hate and rumors.

The European Commission has opened infringement proceedings against Twitter, now known as X, for allegedly breaking EU law on disinformation. [ more ]

PCMAG

Digital life

Forgot to Bookmark? Facebook 'Link History' Keeps Tabs on Your Clicks

Facebook has introduced a new feature called Link History, which tracks the links users click on in their News Feed on mobile.

Link History is not enabled by default and users have the option to turn it on or off in their settings. [ more ]

Cult of Mac

Digital life

How to disable new Facebook 'Link History' user tracking system

Meta, the company that owns Facebook, has introduced a new tracking feature called Facebook Link History that stores a list of websites and webpages that users have visited.

Users can turn off the tracking feature by going to their Facebook settings and disabling Link History.

Facebook Link History is used to target advertising based on users' browsing history. [ more ]

Forbes

Emotional Resonance: The Secret Sales Weapon Of Your Marketing Content

Content experience goes beyond words on a page

The Van Cleef & Arpels ad created a captivating visual and emotional experience [ more ]

MarTech

2024 Predictions: Retail media networks | MarTech

RMNs need to mature and standardize in order to attract more ad spending.

Advertisers will continue to experiment with different RMN use cases to expand their effectiveness. [ more ]

Adweek

30-Second Ads Are Evolving Thanks to GroupM Accelerator

GroupM launches Ad Innovation Accelerator to evolve traditional ads

Partners include BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly, and YouTube [ more ]

Deadline

Amazon Taps Disney Vet Jeremy Helfand To Oversee Prime Video Advertising

Jeremy Helfand joins Amazon to lead Prime Video Advertising.

Prime Video will start featuring ads on scripted film and TV titles, unless subscribers pay an extra fee to keep their programming ad-free. [ more ]

Social Media Today

Snapchat Announces New Entertainment Measurement Partnership With Samba TV

Snapchat partners with Samba TV to provide measurement insights for advertisers

Samba TV will share insights with Snap advertisers in the entertainment vertical [ more ]

Deadline

GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots

The GroupM Ad Innovation Accelerator has launched as a cross-company program aimed at redefining engagement between advertisers and audiences in the connected-TV space.

BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube are among the companies that will participate in the accelerator. [ more ]

Social Media Explorer

Mark Huntley Sheds Light on the Dark Side of Google's New SERP Features for Advertisers - Social Media Explorer

Google's SERP features have undergone significant changes, expanding the 'above the fold' area and overshadowing traditional organic results.

The increase in SERP features has led to a decrease in the visibility of organic search results, impacting digital strategies and advertisers. [ more ]

The Drum

Glass and a half of tears: VCCP's rules for those Cadbury ads that hit you in the feels

Cadbury's ads have a unique appeal and are loved even by those who dislike this genre of advertising.

The cynicism of the creators might be the secret to the success of Cadbury's ads. [ more ]

Exchangewire

Predictions 2024: Economy

It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike.What does 2024 have in store?

Engadget

Google has started disabling third-party cookies for Chrome users

Google has disabled third-party cookies for one percent of Chrome users, affecting 30 million users.

Users included in the rollout can temporarily re-enable third-party cookies if needed. [ more ]

Exchangewire

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.

Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]

AdExchanger

Marketing tech

MediaWallah Is Trying To Clean Up Messy CTV Identity Data | AdExchanger

Advertisers need to differentiate between CTV and OTT to effectively target campaigns.

MediaWallah has created a new identity verification product to standardize labels and definitions for CTV inventory. [ more ]

Digiday

Marketing tech

Nine questions to consider as Google starts its move away from third-party cookies

Google begins trial of its Tracking Protection feature, which aims to limit website access to third-party cookies by default.

Google plans to remove third-party cookies from Chrome by the end of 2023, with a pause in the crackdown for regulators to assess Google's alternatives. [ more ]

AdExchanger

Marketing tech

Prime Video Is Going AVOD; The Chart Toppers Of 2023 | AdExchanger

Amazon is finalizing details for Prime Video ads.

Developers can no longer rely on organic or viral growth to reach the top of the App Store. [ more ]

Investing.com South Africa

Pro Research: Wall Street takes a closer look at Snap Inc.

Snap has been focusing on enhancing its direct response advertising platform to drive better advertiser performance and revenue growth.

Analysts have raised Snap's FY24 revenue and EBITDA estimates, positioning them ahead of street estimates. [ more ]

Exchangewire

IAS Announces First Attention Product to Unify Media Quality & Eye-Tracking

With Quality Attention, advertisers can capture higher attention to drive campaign performance and unlock proven results.

AdExchanger

Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI | AdExchanger

2024 is the year most brands will dive into generative AI for ad creative

88% of marketing leaders will have implemented generative AI or have plans to test use cases [ more ]

Exchangewire

New Research by Clinch & Digiday Unveils the Crucial Role of Dynamic Creative Optimisation (DCO)

DCO is seen as highly important in modern advertising strategies.

82% of respondents manually create unique ads, indicating a challenge in implementing automation for dynamic ad generation. [ more ]

Social Media Today

Snapchat Announces New Entertainment Measurement Partnership with Samba TV

Snapchat has partnered with Samba TV to provide more insight into the impact of in-app campaigns for ad partners.

Samba TV will share insights with Snap advertisers in the entertainment vertical about engagement and response to their campaigns. [ more ]

Intelligencer

AI Is Coming for the Influencers

Brands are using AI-generated virtual influencers to advertise, causing concern among human influencers who fear their income is being threatened.

AI-generated influencers can offer promotional benefits at a lower cost, leading to disruption in the influencer market. [ more ]

Digiday

Media industry

After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners

Podcast execs are optimistic about 2024 despite the challenges faced in 2023.

Competition in the podcast industry is increasing as networks push into video content. [ more ]

Adweek

Tinder Celebrates Fluid Gen Z Connections for Dating Sunday

Dating Sunday is the busiest day of the year for online dating platforms, with a surge in messages and likes.

Tinder is launching advertising for the first time on Dating Sunday, with the third installment of its global campaign 'It Starts With a Swipe'. [ more ]

The Drum

Coca-Cola brings Sprite & Coke together for the first time in ad inspired by The Bear

The Coca-Cola Company has created a campaign that features multiple products in one advert for the first time in its history.

The campaign, titled 'New Guy', is a 90-second film that celebrates the magic and chaos of getting together with family and friends. [ more ]

Exchangewire

Predictions 2024: Social

Meta's remarkable recovery (its share price was shy of USD$125 in January, closing out at nearly USD$354 in December) last year proved that social is still an attractive investment proposition, following large-scale changes that needed to be made following the rollout of Apple's ATT in 2021.

Forbes

Business intelligence

How Commerce Media Is Supporting Retailers, Marketplaces And Brands During Times Of Economic Uncertainty

Retail media combines e-commerce and advertising to drive profitability for brands.

Online commerce is seen as the next powerful media channel, with a focus on data-driven advertising. [ more ]

AdExchanger

First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies | AdExchanger

Agencies are no longer panicking about the end of third-party cookies because clients are not panicking or procrastinating as much.

Many advertisers are using the extra time to focus on first-party data strategies and gather direct access to customer data. [ more ]

Social Media Today

Startup companies

Reddit Aims for 2024 IPO, at $15 Billion Valuation

Reddit is targeting a $15 billion valuation for its IPO in 2024, even though it has lower user numbers and revenue compared to other platforms with higher valuations.

Reddit has implemented tougher moderation requirements and shut down offensive subreddits in order to attract more advertising spend. [ more ]

TipRanks Financial

Privacy professionals

#SocialStocks: Reddit falls short of ad revenue target ahead of potential IPO - TipRanks.com

Welcome to "#SocialStocks," The Fly's weekly recap of Wall Street's reactions to social media stock news.

The Washington Times

in 1577 years

LinkedIn ad revenue rockets as advertisers leave X

LinkedIn's ad revenue has significantly improved and is expected to continue growing in the coming years.

The price of ads on LinkedIn has increased due to market demand and the introduction of more sophisticated targeting methods. [ more ]

Berlin Startup Jobs

Berlin

Job Vacancy: Sales Support Manager (m/w/x) // Tracks & Fields | Sales Jobs | Berlin Startup Jobs

Kreativität, Werbung und Musik sind Deine Leidenschaft?

english.elpais.com

Social media companies made $11 billion in US ad revenue from minors, Harvard study finds

Social media companies made over $11 billion in U.S. advertising revenue from minors last year.

Harvard study highlights the need for government regulation and greater transparency from social media companies. [ more ]

New York Post

Social media companies made whopping $11B in ad revenue from minors: study

Social media companies made over $11 billion in US advertising revenue from minors last year.

Study highlights the need for government regulation and transparency to protect youth mental health and limit harmful advertising targeting children. [ more ]

WRAL.com

Social media companies made $11 billion in US ad revenue from minors, Harvard study finds

Social media companies made over $11 billion in U.S. advertising revenue from minors last year.

Study shows the need for government regulation to protect youth mental health and prevent harmful advertising practices. [ more ]

The Drum

Environment

Looking for new year inspiration? Here's 10 of 2023's best environmental campaigns

2023 was the year that climate communications came into its power.

Axios