Marketing

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Marketing
fromWWD
55 minutes ago

Saucony Names Nike Alum Wendy Kula as New Chief Marketing Officer

Wendy Kula becomes Saucony’s chief marketing officer, leading global brand and digital marketing to strengthen storytelling and growth across performance and lifestyle franchises.
Marketing
fromForbes
8 hours ago

The Credibility Shift: Why Trust Is a Competitive Advantage Again

Use AI for fast utility communications, but keep high-authority messages human to preserve nuance, conviction, and credibility.
Marketing
fromForbes
8 hours ago

The Modern Playbook For Growth In Entertainment

Growth marketing still needs product launches and audience reach, but modern channels require relevance, connection, and trust-driven earned media.
#b2b-marketing
Marketing
fromForbes
9 hours ago

Your Buyers Stopped Googling: Here's Where They Went

Most B2B buyer research now happens inside LLMs, and uncitable content can remove vendors from consideration before sales contact.
Marketing
fromForbes
9 hours ago

Your Buyers Stopped Googling: Here's Where They Went

Most B2B buyer research now happens inside LLMs, and uncitable content can remove vendors from consideration before sales contact.
Marketing
fromForbes
8 hours ago

Stop Selling Features: How B2B Brands Win By Teaching

B2B decisions carry higher stakes, involve hidden stakeholders, require longer trust-building cycles, and depend on defensible narratives supported by reliable data.
#gen-z-marketing
Marketing
fromModern Retail
4 hours ago

What Gen Z wants from brands instead of the traditional sales funnel

Gen Z buying journeys are non-linear, requiring brands to encircle audiences with meaningful interactions and lifecycle marketing rather than a linear funnel.
fromB&T
1 day ago
Marketing

The Unconventional Truth About Gen Z & Why Most Marketing Misses The Mark

Marketing
fromModern Retail
4 hours ago

What Gen Z wants from brands instead of the traditional sales funnel

Gen Z buying journeys are non-linear, requiring brands to encircle audiences with meaningful interactions and lifecycle marketing rather than a linear funnel.
Marketing
fromB&T
1 day ago

The Unconventional Truth About Gen Z & Why Most Marketing Misses The Mark

Gen Z is heavily analyzed but poorly connected with because brands misread their preferences and must avoid four credibility and relevance “Danger Zones.”
Marketing
fromDigiday
16 hours ago

Ad Tech Briefing: Accountability in adland's agentic era?

AI agent-driven advertising raises accountability questions about ownership of failures, bias, mis-optimization, and mediocre output at scale.
Marketing
fromForbes
3 hours ago

Real-Life Examples Of Big Mistakes That Undermined Inbound Campaigns

Inbound marketing fails when campaigns lack funnel structure, proper qualification, aligned messaging, and clear conversion and follow-up paths.
Marketing
fromEntrepreneur
7 hours ago

The Single Change 6 Founders Made to Transform Their Customer Experience Fast

Customer experience can improve dramatically through one strategic change tailored to a brand.
Marketing
fromMumbrella
22 hours ago

Four Seasons Condoms turns STIs into monsters in an 'unashamedly AI' campaign from Emotive

A Snapchat-led condom campaign uses AI-generated STI monsters to scare Gen Z and drive condom use amid rising STI rates.
Marketing
fromEntrepreneur
7 hours ago

Eighty Percent of Our Customers Are First-Time Buyers. This Nostalgia Strategy Gets Them to Pull Over.

Nostalgia-driven roadside branding turns unplanned first-time buyers into repeat shoppers.
Marketing
fromStreetsblog USA
16 hours ago

Speed Ills! Reckless Driving on the Rise in Car Ads, Study Shows - Streetsblog USA

Car commercials increasingly emphasize speed and performance, while safety messaging remains rare, and speeding-focused ads align with higher speeding-related crash fatalities.
fromBusiness Insider
8 hours ago

Spotify's 'Party of the Year(s)' is here. Here's how to see your top songs of all time.

Spotify released its “Party of the Year(s)” campaign to celebrate its 20th anniversary.
Marketing
Marketing
fromFast Company
10 hours ago

Rhode is a master class in modern branding. Here, Hailey Bieber shares her rules

Rhode uses tightly controlled, aspirational visual branding and 360-degree marketing to drive rapid growth and product launches.
Marketing
fromMumbrella
17 hours ago

'As many tequila shots as possible': Ad Standards slaps White Fox Boutique over influencer ad

A White Fox Boutique TikTok ad promoting Coachella drinking was ruled to breach health and safety ethics by encouraging excessive drinking and vomiting.
Marketing
fromForbes
1 day ago

Winning The "Beautiful Game": Strategic Media Quality In The World Cup

Transform media quality into a performance engine by prioritizing quality-first measurement and fraud prevention to improve ROI amid tighter marketing budgets.
Marketing
fromBlackpressusa
1 day ago

Marketing Strategies for Service-Based Businesses Looking for More Leads

Service-based businesses need targeted, trust-building marketing that turns curiosity into booked appointments and guides leads through a marketing funnel.
Marketing
fromForbes
1 day ago

14 Hidden Costs Of GenAI Content Leaders Can't Afford To Ignore

AI-generated content can create hidden costs through brand narrative dilution, accuracy and voice errors, and the need for governance and human oversight.
Marketing
fromDigiday
1 day ago

How sports marketing is shifting from media buys to moment-based activation

Brands can reach sports fans at major moments using data and technology, enabling smaller brands to compete with global giants through scale and precision.
Marketing
fromDigiday
1 day ago

Inside Expedia's year-long partnership with mega creator IShowSpeed

Expedia partnered with IShowSpeed on a year-long creator deal featuring travel streams, interactive content, and dedicated social channels.
Marketing
fromBlackpressusa
1 day ago

From Local to National: How Strategic Branding Helps Black Businesses Scale

Strategic branding and consistent storytelling help Black-owned businesses scale nationally while preserving identity, building trust, and supporting purposeful growth.
Marketing
fromForbes
1 day ago

From Invisible Fans To Fandom Through Hyper-Personalization

FanFeed builds loyalty around individual fandom identity by aggregating live event experiences into a personal data graph beyond transactions and generic CRM.
#advertising-creativity
Marketing
fromMedium
5 days ago

The first taste of Joy

Creativity starts with uncertainty and restlessness, then builds through attention, emotion, memory, and behavior to improve advertising effectiveness.
Marketing
fromCreative Review
5 days ago

Most Creative Advertising Agency: Mother

Creativity and a purpose-first order of priorities drive sustained award-winning advertising success and high-impact campaigns across major brands.
Marketing
fromMedium
5 days ago

The first taste of Joy

Creativity starts with uncertainty and restlessness, then builds through attention, emotion, memory, and behavior to improve advertising effectiveness.
Marketing
fromCreative Review
5 days ago

Most Creative Advertising Agency: Mother

Creativity and a purpose-first order of priorities drive sustained award-winning advertising success and high-impact campaigns across major brands.
Marketing
fromB&T
23 hours ago

Gimmie Social Appoints Victoria Appels As Content Director

Appointment strengthens a UGC division by adding a content director focused on creator networks, trend leveraging, and authentic creator-led campaigns.
Marketing
fromThedrum
1 day ago

Swizzels sweet on TV advertising

Swizzels partnered with Guerillascope to build a TV campaign for Great British Puds by targeting nostalgia-driven, home-treat demand and health-conscious vegan preferences.
Marketing
fromABC News
2 days ago

'We have to be everywhere': How this female exec is shaping the Mercedes-Benz brand

Mercedes-Benz targets next-generation buyers by engaging drivers and dreamers, balancing electrification messaging with brand heritage, and using hands-on experiences to attract EV newcomers.
fromThedrum
1 day ago

Marketer Mindset with Swarovski's Elliot Greenfield

OOH is a vehicle to create buzz and excitement, while also allowing us to create high impact. OOH is in a space of evolution with incredible units like 3-D billboards and of course the highly acclaimed Las Vegas Sphere, which has helped higher standards of innovation and grow the landscape of transformative OOH solutions.
Marketing
Marketing
fromThedrum
2 days ago

barrettSF Animates the Art of the Deal for goSeek Ad Campaign

goSeek uses animated ads to distinguish “Good Cheap” low-priced hotels from “Bad Cheap” disappointing discounts, positioning the brand as the lowest-price choice.
Marketing
fromWWD
4 days ago

Beyond the Pixel: Recreating the Soul of the In-Store Experience

Online beauty and luxury must translate in-store expertise and emotion into third-party retail conversion moments, where retailers have only five seconds to capture attention.
fromFast Company
3 days ago

Maury Povich came out of retirement to star in a new campaign for this AI tool for creatives

Air fully committed to recreating the essence of Maury, even reproducing the set and a live studio audience. The video includes three segments that all revolve around AI, including a paternity test to determine the father of a synthetic girlfriend, a lying boyfriend creating AI-altered images of his grandma, and a concerned mother who thinks her son is addicted to the technology.
Marketing
fromYanko Design - Modern Industrial Design News
3 days ago

UNO and Vrbo Are Renting Vacation Homes for $4 a Night - Yanko Design

Starting May 15, Mattel and Vrbo are opening bookings for six limited-time vacation home stays built entirely around the spirit of game night. Six properties across the U.S., two tiers of experience, and one very clever price point: $4 per night. That last part is a deliberate nod to UNO's iconic Draw 4 card (which can make or break relationships), and it's the kind of detail that makes you smile whether you're a brand person or not.
Marketing
Marketing
fromFast Company
3 days ago

Adidas just dropped its best World Cup ad in 20 years

A World Cup commercial builds a legendary street soccer matchup by assembling famous players and a mystery crew, using a fresh storyline to stand out.
fromwww.tastingtable.com
3 days ago

What Happened To Subway's $5 Footlong Deal?

In fact, they were so vocally opposed to the deal that they eventually managed to convince the corporate team to get rid of it altogether. The initial success of the $5 Footlong promotion was astounding. In its first year, it brought in $3.8 billion in revenue and bumped Subway into the top 10 of American fast food restaurants. Stuart Frankel himself claimed tha
Marketing
Marketing
fromForbes
4 days ago

Event Season Is Back-But Many Brands Are Creating Moments Instead Of Media

Events create lasting value when designed to generate shareable content and media coverage beyond the day itself.
Marketing
fromFast Company
4 days ago

Why Pinterest is telling you to ditch the app and go to a rave

Pinterest positions itself as a source of inspiration that encourages going offline, emphasizing time well spent over attention capture.
Marketing
fromForbes
4 days ago

Gen Alpha Is Not Gen-Z 2.0: What Brands Need To Understand Now

Gen Alpha marketing requires abandoning Gen-Z assumptions because AI-personalized digital ecosystems shape distinct expectations for creation, participation, and brand trust.
Marketing
fromDigiday
4 days ago

Future of Marketing Briefing: Memes used to be a joke. Now they're a strategy

Memes now influence markets and careers, so brands hire meme-fluent marketers because stakes are real and misreading meme power is costly.
Marketing
fromForbes
4 days ago

Outside-In Marketing Audits: See Your Brand Like Your Customers Do

An outside-in marketing audit evaluates how a brand is perceived externally, using real customer touchpoints instead of internal messaging documents.
Marketing
fromExchangewire
4 days ago

How Can Agencies Build Partnerships That Last?

Alignment, agility, and courage underpin agency-client relationships built on customer orientation and earned trust.
Marketing
fromLondon Business News | Londonlovesbusiness.com
4 days ago

The door-to-door sales revival: Lessons from Grit Marketing on why D2D still works - London Business News | Londonlovesbusiness.com

Door-to-door sales can outperform other channels through immediate, personal engagement and fast feedback, while industry structures and top performers show potential for high earnings.
Marketing
fromFast Company
4 days ago

The speed of change splintered Gen Z into micro-generations

Generational marketing based on broad birth cohorts no longer fits modern consumer experiences and personalization capabilities.
Marketing
fromInc
4 days ago

The WNBA's 30-Year Journey Holds a Lesson for Every Entrepreneur

Visibility grows through sustained, incremental work over many seasons, not through short-term moments or comparing early progress to others’ later results.
Marketing
fromPractical Ecommerce
4 days ago

Inside Beardbrand's Expansion Plan

Beardbrand plans to regain growth by expanding product categories, increasing Meta ad investment, and scaling creator-driven social and affiliate marketing.
Marketing
fromeLearning Industry
4 days ago

Case Study Examples For Sales And Marketing: Crafting Stories That Close Deals

Case studies drive B2B and B2C conversions by providing real, outcome-based proof that reduces buyer risk and accelerates sales conversations.
Marketing
fromFortune
4 days ago

Two Americas, one drive-thru: Welcome to fast food's contradictory, split-screen economy | Fortune

Fast-food demand is splitting by income, with value-focused brands gaining while lower-income consumers cut back amid economic pressure.
Marketing
fromFast Company
4 days ago

This company boldly asks you to replace human workers with AI. Its strategy is working well, in one way

An AI sales ad urges replacing human sales reps with an AI agent, sparking debate over job loss fears and claims of AI performance and honesty.
Marketing
fromEntrepreneur
4 days ago

Burger King's CEO Took Calls From 1,500 Customers. What Happened Next Is Already Showing Up in Restaurants.

Customer calls and AI analysis are being used to identify restaurant issues and guide product and menu improvements.
Marketing
fromFast Company
4 days ago

The AI productivity playbook: tips and tools for you

AI tools and techniques are improving work practices, and leaders can apply practical strategies now to refine roadmaps and plan for what’s next.
Marketing
fromThe Village Voice
4 days ago

Eight Decades In, EMKAY Is Still Making the Rest of the Industry Look Slow - The Village Voice

EMKAY delivers faster call handling and near-zero abandonment through a no-voicemail policy and direct, contractor-free operations.
Marketing
from24/7 Wall St.
4 days ago

As Jet Fuel Spikes 100%, 2 Mega-Cap CEOs Reveal the Staycation Trade Has Already Started

Consumers are shifting toward local and domestic travel and delivery as fuel costs rise and sentiment weakens.
#programmatic-dooh
Marketing
fromForbes
5 days ago

Selling The Invisible: How To Position Strategy So Clients Actually Buy

Strategy is difficult to sell because it lacks visibility, but reframing how clients understand problems and positioning yourself as selective expertise with specific outcomes dramatically increases perceived value and closes deals.
Marketing
fromwww.housingwire.com
5 days ago

OneTrust reverse mortgage leader Gabe Bodner on branding

Personal branding in reverse mortgages centers on trust, energy, and consistency; clients choose loan officers based on personal relationships and guidance, not rates, making the loan officer themselves the product.
Marketing
fromRolling Out
6 days ago

Alexis Kerr is rewriting the rules of brand strategy

Alexis Kerr transitioned from VP at Hallmark Mahogany to founding Shining Diamond Media Group, a multicultural brand strategy agency, by leveraging relationships and strategic planning rather than rushing the entrepreneurial process.
Marketing
fromwww.businessinsider.com
5 days ago

The 'Meme King' is turning eBay listings into takeover theater

Ryan Cohen is selling personal items on eBay to generate publicity for his $56 billion bid to acquire eBay, using attention as currency rather than financing the actual acquisition.
fromThedrum
5 days ago

Cummins repositions For a World That's Always On

Our audit found the brand's previous line, ALWAYS ON, didn't resonate with customers who often mistook it as a promise about 24/7 uptime and availability. We needed the new ID to embody the universal truth all stakeholders understand: the pursuit of success and progress never rests, to stand still is to fall behind.
Marketing
Marketing
fromMarketing Dive
5 days ago

Luna Bar strategizes new era with social ads starring Jessica Alba

Luna Bar launches 'Easy to Love' campaign with Jessica Alba as brand ambassador to reclaim market position among women in the growing better-for-you snacks category.
fromLondon Business News | Londonlovesbusiness.com
5 days ago

Inside the Advertising Playbook at Prominelis Corp. - London Business News | Londonlovesbusiness.com

Starting with the rulebook, not the creative, is where a lot of campaigns are saved before they fail. Prominelis treats compliance as a creative constraint, not a roadblock.
Marketing
Marketing
fromForbes
5 days ago

Authentic Storytelling Is A Differentiator In An AI-First World Of Content

Authentic human storytelling rooted in empathy and emotion differentiates brands in an AI-saturated content landscape where trust and creativity are now premium commodities.
Marketing
fromForbes
5 days ago

How AI Is Converging Audiences And Redefining Brand Trust

Brands must now consider trust in shared, public environments as all audiences converge on the same platforms.
Marketing
fromHubspot
in 3 weeks

Brand Visibility: How to Increase It in the Era of AI

Brand visibility is crucial for business success, influencing search results, social feeds, and AI-generated answers.
#digital-marketing
Marketing
fromBusiness Matters
6 days ago

Lessons from High-Performing Campaigns You Need to Know

High-performing campaigns focus on measurable impact, blending data, creativity, and customer understanding to drive ROI and engagement.
fromPR Daily
1 week ago
Marketing

PR Daily's 2026 Social Media & Digital Awards finalists announced - PR Daily

Talented teams drive impactful digital engagement, as showcased by the finalists of PR Daily's 2026 Social Media & Digital Awards.
Marketing
fromBusiness Matters
6 days ago

Lessons from High-Performing Campaigns You Need to Know

High-performing campaigns focus on measurable impact, blending data, creativity, and customer understanding to drive ROI and engagement.
Marketing
fromPR Daily
1 week ago

PR Daily's 2026 Social Media & Digital Awards finalists announced - PR Daily

Talented teams drive impactful digital engagement, as showcased by the finalists of PR Daily's 2026 Social Media & Digital Awards.
Marketing
fromFortune
6 days ago

How Home Depot's CMO is trying to win the sale before customers ever enter the store | Fortune

Home Depot integrates marketing and technology to enhance customer experience and streamline the purchasing process for home improvement projects.
Marketing
fromMarTech
6 days ago

Why performance marketing needs more than ROAS | MarTech

ROAS is insufficient for evaluating marketing performance; organizations need to focus on broader metrics for long-term growth.
Marketing
fromMiami Herald
6 days ago

Why brands are thinking bigger through the psychology of large-scale visual marketing

Large-scale visual marketing effectively captures consumer attention amidst digital noise, leveraging psychological principles to enhance engagement and impact.
Marketing
fromExchangewire
6 days ago

The 'Hair-On-Your-Pillow' Theory of Contextual Advertising

Contextual advertising's effectiveness depends on the environment, influencing how messages are perceived and received.
Marketing
fromForbes
6 days ago

Why Performance Marketing Metrics Are Misleading

Performance marketing metrics often misrepresent true business growth, focusing on efficiency rather than expanding market reach.
Marketing
fromForbes
6 days ago

How To Use Storytelling To Show Marketing's True Impact To The Board

Effective storytelling connects marketing efforts to business outcomes, helping marketers communicate their value to board members clearly and concisely.
Marketing
fromUSA TODAY
6 days ago

Millennial or Gen Z? Brands lean into differences in marketing trend

Brands are adapting marketing strategies to appeal to Millennial and Gen Z audiences, with Gen Z favoring brevity and emojis.
Marketing
fromEntrepreneur
6 days ago

How to Stand on Your Principles Without Overselling

Companies should back their purpose-driven missions with genuine action to maintain consumer trust.
fromHubspot
in 3 weeks

5 science-backed pricing tips from the U.K.'s top marketing podcast

Customers found that the cheaper tickets felt like a worse value. Researchers found that people more easily differentiate smaller numbers. The difference between 4 and 3 seems more salient than 9 and 8.
Marketing
Marketing
fromForbes
6 days ago

The Most Dangerous Person In Your Brand Video

Leaders must foster genuine conversations rather than performative meetings to uncover valuable insights and avoid costly mistakes.
Marketing
fromThedrum
5 days ago

No One Gets You Closer - OneFootball, SPORTFIVE and Bidstack

OneFootball connects fans to real-time football content, transforming engagement through innovative campaigns and partnerships with clubs and marketing agencies.
fromTechzine Global
6 days ago

HPE Networking firmly takes the wheel of the self-driving network

HPE Networking has been focused on building a self-driving network, drawing parallels to self-driving cars and outlining the development process in four or five steps.
Marketing
Marketing
fromTasting Table
6 days ago

The Burger Chain Trying To Taste Like Itself Again - After Years Of Hit-Or-Miss Loyalty - Tasting Table

Burger King is revitalizing its brand through significant investments in quality, service, and marketing to compete with McDonald's.
Marketing
fromWWD
6 days ago

Old Navy Signs Up Michael Francis, Target's Former Marketing Maestro

Michael Francis has been appointed chief customer officer at Old Navy and head of marketing shared services at Gap Inc.
Marketing
fromAxios
5 days ago

Corporate America shrugging off economic uncertainty as earnings deliver

Corporate earnings are strong, with 84% of S&P 500 companies exceeding estimates, but challenges remain in certain sectors like airlines and restaurants.
Marketing
fromwww.dw.com
1 week ago

Here's why some cities are banning fossil fuel and meat ads

Amsterdam has banned ads for meat and fossil fuel products to support its climate policy of becoming carbon neutral by 2050.
Marketing
fromForbes
1 week ago

Why Reach And Creative Branding Are The Last Competitive Advantages

Brands must adapt to platform dominance to maintain consumer connections and visibility.
Marketing
fromForbes
1 week ago

People Don't Want Ads, So Stop Making Them

Experiential marketing that engages consumers directly is more effective than traditional interruptive advertising.
Marketing
fromDigiday
1 week ago

WTF are brand health metrics?

Marketers are increasingly focusing on brand health alongside performance metrics to justify budgets and improve business outcomes.
Marketing
fromThedrum
1 week ago

Creator-Led Marketing Powers Impact for Organizations

Creator-led marketing is now a foundational element of effective marketing strategies for organizations seeking long-term success.
#agency-positioning
Marketing
fromThedrum
1 week ago

10 agencies with strong positioning, and ideas you can steal

Narrowing and specializing in a niche enhances resonance with a specific audience.
Marketing
fromThedrum
1 week ago

10 agencies with strong positioning, and ideas you can steal

Narrowing and specializing in a niche enhances resonance with a specific audience.
Marketing
fromThedrum
1 week ago

10 agencies with strong positioning, and ideas you can steal

Narrowing and specializing in a niche enhances resonance with a specific audience.
Marketing
fromThedrum
1 week ago

10 agencies with strong positioning, and ideas you can steal

Narrowing and specializing in a niche enhances resonance with a specific audience.
Marketing
fromForbes
1 week ago

Stop Outsourcing Authenticity: The Case For Building Your Own Media Team

Authenticity in content creation is essential for engaging audiences in today's attention economy.
Marketing
fromMarketing Dive
1 week ago

Why American Family Insurance made a reality competition series for Hulu

American Family Insurance and Disney Advertising launched 'Designed To Last,' a reality competition series focused on home preparedness and protection.
Marketing
fromAdweek
1 week ago

The 2026 Marketing Vanguard Awards: Fiercely Human Amid Rapid Change

Marketers must embrace AI opportunities while prioritizing team and customer engagement to elevate brand impact.
Marketing
fromMarketing Dive
1 week ago

Lay's World Cup marketing strategy focuses on 'scaled intimacy' with fans

Lay's aims to enhance the FIFA World Cup experience with a global marketing campaign and interactive watch parties for fans.
Marketing
fromExchangewire
1 week ago

"The Intersection of Insight, Innovation, and Measurable Impact": Banke's Natasha Chandnani on a Winning Entry for The Wires

The Wires Awards celebrate innovation in digital media, marketing, and commerce, showcasing forward-thinking work that addresses complex marketing challenges.
Marketing
fromMarketing Dive
1 week ago

Fox's refreshed pitch to advertisers connects fandoms to outcomes

Fox Advertising launched a new brand platform uniting its verticals with the tagline 'Turn Passion into Performance' to enhance its market position.
Marketing
fromWWD
1 week ago

Fashion Events Are Flourishing: Here's Why

Physical events are crucial for brand performance, with a 54% increase in events and 65% rise in attendance since 2019.
fromFood & Beverage Magazine
1 week ago

Breaking into the UK Market: Hard Pour's Innovative Approach

Hard Pour provides a bridge for brands wanting to retain their unique identity while thriving in the UK. We won't waste your time with cookie-cutter entry plans.
Marketing
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