Marketing
Marketing

It's just not hitting like it used to': TikTok was in its flop era before it got banned in the US

TikTok under threat of US ban if not sold to American company within a year. [ more ]

Entrepreneur

TikTok is Getting Banned. What are the Alternatives? | Entrepreneur

The impending legislative actions in the U.S. could lead to a potential ban on TikTok, prompting users and creators to explore alternative platforms. [ more ]

www.nytimes.com

The Secret Push That Could Ban TikTok

TikTok's impact on American politics is complex and multifaceted. [ more ]

Digiday

4 hours ago

Media Buying Briefing: Agencies debate biggest questions over TikTok's future

Agencies are adjusting strategies and preparing plans amid uncertainty about TikTok's future in the U.S. [ more ]

The Business of Fashion

What Ban? Brands Double Down on TikTok Shop

Brands continue to invest in TikTok despite potential ban, leveraging its popularity for social marketing and e-commerce. [ more ]

english.elpais.com

Is the US really going to ban TikTok?

TikTok faces a choice to sell or shut down in the U.S., sparking legal and user implications. [ more ]

Vulture

6 Companies That Should Buy TikTok

TikTok faces potential ban if not sold to American buyer within nine months. [ more ]

LGBTQ Nation

How will the TikTok ban affect the massively popular app's LGBTQ+ users?

The U.S. may ban TikTok, impacting LGBTQ+ users and content creators. [ more ]

Above the Law

TikTok Has A High Hurdle To Jump In Court

Congress voted to effectively ban TikTok, creating a legal battle regarding First Amendment rights and national security implications. [ more ]

AdExchanger

The Countdown For TikTok Begins. What's Next For Marketers And Media Buyers? | AdExchanger

TikTok faces a possible ban in the US unless ByteDance sells the platform within a year. [ more ]

moretiktok-ban

time.com

Russian State Media is Posting More on TikTok Ahead of the U.S. Presidential Election, Study Says

Russian state-linked accounts increasing TikTok presence for messaging and engagement, especially on divisive topics ahead of U.S. election. [ more ]

influencers

The Hill

India's TikTok ban didn't even slow disinformation. We need a better solution.

Digital disinformation is a rising concern in major election years like 2024, impacting democracies like the U.S. and India. [ more ]

Miami Herald

Can Influencers Survive a TikTok Ban?

Influencers face potential career and income loss with a U.S. TikTok ban. [ more ]

moreinfluencers

Exchangewire

Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft's AI Relationships; Meta's Ad Tracking Under EU Scrutiny - ExchangeWire.com

Digital video ad spend to grow 16% in 2024, with social video and CTV seeing significant growth. UK watchdog investigates tech giants' AI relationships, EU scrutinizes Meta's ad tracking. [ more ]

Electronic Frontier Foundation

Biden Signed the TikTok Ban. What's Next for TikTok Users?

Legislation passed to potentially ban TikTok in the U.S., impacting millions of users' information and communication methods. [ more ]

partnerships

Investing.com

Tech platforms make pitch for ad deals as TikTok is roiled by politics By Reuters

Short-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars. [ more ]

TechCrunch

TikTok expands its premium ad slots despite potential U.S. ban | TechCrunch

TikTok is introducing new ad products to attract more marketers despite a potential U.S. ban. [ more ]

morepartnerships

Exchangewire

OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case

OpenAI partners with Financial Times for content licensing.

Google seeks to dismiss antitrust case.

Alphabet reports strong financial results for Q1. [ more ]

BostonGlobe.com

Google, Justice Department make final arguments about whether search engine is a monopoly - The Boston Globe

Google's antitrust trial focuses on contracts making it the default search engine and the competition it faces in different search markets. [ more ]

ecommerce

Practical Ecommerce

New Ecommerce Tools: April 29, 2024

Companies are offering new products for ecommerce and omnichannel merchants with updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments. [ more ]

Shopify

What Is Ecommerce? A Comprehensive Guide (2024) - Shopify

Ecommerce revolutionized business with online sales in 1994, leading to a $8 trillion global market by 2026. [ more ]

moreecommerce

Investing.com

Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters

Airbnb shifts marketing strategy to attract new customers through unique experiences under $100. [ more ]

Forbes

Navigating The Shift: The New Era Of Conversational Marketing

Conversational marketing with AI tools revolutionizes customer engagement, emphasizing accuracy for personalized experiences. [ more ]

Le Monde.fr

Can TikTok overtake Google as a search engine?

TikTok is becoming a dominant search engine for users, overtaking platforms like Google and YouTube. [ more ]

The Verge

The legal challenges that lie ahead for TikTok - in both the US and China

TikTok faces challenges in the US judicial system and Chinese government due to potential ban and divestment requirement. [ more ]

The Drum

Is Ozempic leaning into its viral weight loss reputation?

Ozempic shifted marketing towards weight loss despite lacking FDA approval. [ more ]

digital-marketing

Shopify

Online Marketing: How To Create an Online Marketing Strategy (2024) - Shopify

Online marketing involves various strategies and techniques to promote businesses through the internet, including paid and organic approaches. [ more ]

Forbes

Revolutionizing Retail With Seamless Omnichannel Shopping

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]

moredigital-marketing

The Verge

CBP is interrogating TikTok employees

Immigration officers have interrogated over 30 TikTok employees in the US, focusing on data privacy and Chinese connections. [ more ]

The Drum

Our health will be the real price of climate change

Climate change will significantly impact health messaging in the future. [ more ]

The Motley Fool

Where Will Alphabet Stock Be in 1 Year? | The Motley Fool

Alphabet's stock surged to all-time high on strong earnings, new buyback plan, and new dividend.

Alphabet's core businesses, including Google's advertising, subscriptions, platforms, and devices, are accelerating again. [ more ]

Washington Post

A TikTok ban could also end short-form video as we've come to know it

The potential ban on CapCut could have far-reaching consequences on the short form video ecosystem. [ more ]

ReadWrite

Majority of Americans brand TikTok as a Chinese influence tool, poll finds

58% of Americans believe China uses TikTok to shape U.S. public opinion.

There is significant support for banning TikTok in the U.S. [ more ]

www.nytimes.com

TikTok Star Is Killed in Third Death of Social Media Influencer in Iraq

The killing of popular TikTok personality Um Fahad in Baghdad raises concerns about online fame versus traditional beliefs and safety. [ more ]

marketing

Itsnicethat

Drift off in the Up house or learn combat in the X-Mansion with Airbnb Icons

Airbnb launches unique experiences collaborating with cultural icons to engage new audiences. [ more ]

Forbes

1 day ago

3 High-Paying, Remote Social Media Jobs In 2024

Social media managers are crucial for connecting brands with their audience. The rise of social media platforms has created new opportunities for marketing and job roles. [ more ]

moremarketing

The Ringer

How 2014 Changed the Internet Forever

YouTube stars like Bethany Mota transformed into influential celebrities in 2014, paving the way for creator-brand partnerships. [ more ]

Marketing Dive

Why video is key to Roblox's evolving advertising strategy

Roblox revenue up 26% in 2023, showing growth. Immersive video ads aim to connect brands with Gen Z audience effectively. [ more ]

Mashable SEA | Latest Entertainment & Trending

How 'blue comments' turned the TikTok algorithm into a protest tool

TikTok's algorithm is being used for activism purposes, with users co-opting features like blue comments to highlight social issues. [ more ]

GREY Journal

7 hours ago

Is X's Strategy to Replace Conventional Social and Financial Apps Feasible Under Elon Musk's Leadership? - GREY Journal

Elon Musk rebrands Twitter as X to create an 'everything app' with a focus on video content. [ more ]

Digiday

Google's antitrust trial spotlights search ads on the final day of closing arguments

Google's search advertising business traps advertisers, limiting alternatives and leading to opaque processes and high prices. [ more ]

RadioFreeEurope/RadioLiberty

Russian State Media Posting More On TikTok Ahead Of U.S. Presidential Election, Study Says

Individuals in Russia or Russia-controlled parts of Ukraine with Russian passport may face legal consequences for engaging with the content. [ more ]

Social Media Today

TikTok Shares New Insights into the Growth of TikTok Shops

TikTok Shop fosters a new shopping culture rooted in discovery and connection, with over 15 million global sellers since 2021. [ more ]

The Atlantic

The TikTok Ban Is a Red Herring

Lawmakers show hypocrisy in addressing data surveillance concerns, focusing on TikTok while renewing surveillance laws like Section 702. [ more ]

LGBTQ Nation

Educators under fire: Teachers targeted by Libs of TikTok

Chaya Raichik targets LGBTQ+ educators, leading to resignations and firings. [ more ]

social-media-platforms

Money Digest

Social Media Platforms That Make The Most Money For Creators - Money Digest

Influencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.

Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.

Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content. [ more ]

ReadWrite

moresocial-media-platforms

Keep China out of addiction lawsuits, says TikTok

TikTok faces lawsuits regarding safety features, with claims of disparities between countries. [ more ]

WPXI

Amazon reports strong 1Q results driven by its cloud-computing unit and Prime Video ad dollars

Amazon reported strong Q1 results with revenue of $143.31 billion, driven by cloud computing and Prime Video advertising, beating analysts' expectations. [ more ]

Fast Company

How generative AI is clouding the future of Google search

Google rolled out the largest algorithm update to combat spam and AI-generated content in search results. [ more ]

Young Post

1 day ago

The Lens: US TikTok ban would hurt small content creators

TikTok should not be banned in the US due to its social and economic importance. [ more ]

The State

Thousands of South Carolinians, like me, owe their livelihoods to TikTok | Opinion

TikTok ban will harm small businesses, including Sparks of Joy Co. [ more ]

Social Media Today

TikTok Announces Ticket Sales Partnership With CTS EVENTIM

TikTok partners with CTS EVENTIM for in-stream ticket sales, enabling artists to reach fans globally through tour dates and ticket links in videos. [ more ]

Myrtle Beach Sun News

Thousands of South Carolinians, like me, owe their livelihoods to TikTok | Opinion

TikTok ban threatens small businesses like Sparks of Joy Co in South Carolina. [ more ]

Spectrumlocalnews

New York small business owner: Don't mess with TikTok

Small businesses fear potential TikTok ban could harm their marketing strategies. [ more ]

Polygon

The Wandering Village is living proof of TikTok's impact on games

TikTok is a crucial platform for promoting and developing video games. [ more ]

Vulture

TikTok and Universal Music Group Finally Made Up

Universal Music Group has reached a new licensing agreement with TikTok, allowing songs to return with improved remuneration and protections for AI. [ more ]

The Drum

The advertising playbook is like theatre. But health brands had to ditch the script

Health brands adapt marketing strategies post-pandemic, focusing on creativity and critical thinking. [ more ]

MarTech

IAB NewFronts rings in the age of digital video dominance | MarTech

Digital video is set to surpass linear ad spend at IAB NewFronts, focusing on enhancing video experiences for consumers and leveraging AI technology for better reach. [ more ]

Shopify

Secrets to Winning in the CPG Ecommerce Space (2024) - Shopify

By 2032, the global consumer packaged goods (CPG) market is estimated to reach $3.17 trillion, emphasizing the significant increase in digital CPG sales. [ more ]

Consequence