Expedia Group Media Solutions combines first-party traveler intent data with ad tools and creative services, tapping into its global reach across 200 booking sites and 70 countries.
Senior VP Rob Torres highlights Expedia's unique position in the travel media network space due to extensive data and insights, positioning the company for success in this emerging field.
Rob Torres emphasizes the complexity of the travel purchase journey and the importance of targeted ads, stressing Expedia's advantage in this aspect over smaller companies lacking similar data and insights.
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