Virtual influencers, digital characters used in place of human influencers, are gaining traction with the rise of AI and the creator economy. Brands like Coach are leveraging them in campaigns with real celebrities for innovative marketing.
TikTok is reportedly developing an AI-powered feature to create AI influencers for potential ad deals, prompting discussions on the impact of these virtual personas in the marketing industry.
Arguments for virtual influencers center around their cost-effectiveness, as using a digital character reduces production costs significantly compared to traditional influencer campaigns involving talent, travel, and other resources.
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