Marketing Briefing: Backlash 'a sign of the times' as major brands like Apple and Bumble pull ads drawing ire

Bumble and Apple faced backlash and swiftly pulled their ad campaigns, emphasizing the importance of considering all aspects of an ad's messaging to prevent unintended negative effects.

Social media reactions can quickly amplify and influence major corporations to make decisions, highlighting the power of public opinion in shaping marketing strategies.

Read at Digiday