New report detects widespread adtech failures as ads from top brands persist on MFA sites
Briefly

from The Drum2 months ago
The findings indicate a significant gap in the protective measures implemented by adtech vendors, raising questions about the efficacy of current strategies employed by DSPs.
The Drumhttps://www.thedrum.com/news/2024/03/11/new-report-detects-widespread-adtech-failures-ads-top-brands-persist-mfa-sites
The report finds that most Fortune 500 brands... appear frequently across MFA sites, despite... commitments to mitigate or block ad placements on MFA sites.
The Drumhttps://www.thedrum.com/news/2024/03/11/new-report-detects-widespread-adtech-failures-ads-top-brands-persist-mfa-sites
Read at The Drum
#ad-quality #ad-industry #ad-placements #adtech-vendors #brands-exposure
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