TikTok is experimenting with generative AI in its search results, with a new feature called 'search highlights' that display AI-generated snippets at the top of search pages.
The AI-generated content using ChatGPT is shown when the algorithm deems it relevant, but not all queries feature AI answers yet.
TikTok is adapting to users treating it like a search engine, aiming to cater to younger users' habits by incorporating AI results above creator-generated content.
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