Meta's Ad Machine Is Purring, So Why Did Its Stock Drop? | AdExchanger
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Meta's Ad Machine Is Purring, So Why Did Its Stock Drop? | AdExchanger
"We are living through a historic technological transformation. We are among the few companies positioned to shape the future."
"Meta now expects to spend between $125 billion and $145 billion this year, mostly to fund the compute needed to train its new generation of AI systems."
"Li said those ranking changes drove a 10% lift in time spent with Reels on Instagram and a more than 7% increase in total video engagement time on Facebook."
Meta is focusing on AI advancements, expecting to spend between $125 billion and $145 billion this year to support new AI systems. Despite a strong $55 billion in ad revenue, stock prices fell over 6% after the earnings call. The company is enhancing its ad machine with AI, improving user engagement through better content recommendations and faster updates. Changes in ranking algorithms have led to increased time spent on Instagram Reels and Facebook video engagement, indicating a successful integration of AI into its core business.
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