"[It's] good to see the IAB show backbone against Google. In the past, there have been criticisms that they won't do it because Google is such an important member," said Gupta. "This feels like healthy jostling."
"Some of the [report's] complaints seem like they come straight from ad-tech companies that a) will see their businesses significantly damaged by cookie deprecation and Privacy Sandbox and b) probably deserve it because they don't really protect user privacy at all," said Gupta.
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