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#programmatic-advertising #real-time-bidding #aws-rtb-fabric #sec-probe #data-collection #fingerprinting
Marketing tech
fromAol
1 week ago

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

AWS will launch RTB Fabric to enable scalable, lower-cost real-time programmatic ad bidding, expanding access for marketers and publishers and improving ad targeting and efficiency.
Marketing tech
fromBenzinga
3 weeks ago

AppLovin (APP) Stock Plunges As SEC Probes Data Practices: Report - AppLovin (NASDAQ:APP)

SEC probe into AppLovin's data-collection practices and alleged unauthorized fingerprinting triggered a sharp stock decline and threatens targeting precision, partner ties, and growth.
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