#ad-technology

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Deadline
5 days ago
Marketing

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial. [ more ]
Variety
4 months ago
Marketing

Disney Touts its Tech Stack 'Built Intentionally for Streaming,' Reveals D23 Expo Expansion Plan at CES Showcase

Disney showcased its investments in ad technology at CES, including global expansion of Disney+ with ads.
Disney introduced Gateway Shop, a seamless, shoppable TV ad experience that allows viewers to make purchases without leaving the viewing environment. [ more ]
The Hill
2 months ago
EU data protection

European news companies sue Google over ad tech dominance

European news media companies sued Google for $2.1 billion over ad technology practices harming them.
Media companies could have received higher revenues and paid lower fees if not for Google's misconduct. [ more ]
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