#agentic-advertising

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Marketing tech
fromExchangewire
2 weeks ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing tech
fromAdExchanger
2 weeks ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing tech
fromDigiday
4 weeks ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

The IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
Marketing tech
fromDigiday
2 months ago

Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising

Amazon's MCP server enables AI agents to manage Amazon Ads via a standards-based API layer and prebuilt workflow tools, reducing custom integrations.
Marketing tech
fromAdExchanger
3 months ago

AI Agents Are Taking Over NBCU's Linear TV Buys | AdExchanger

Agentic ad-buying systems could enable buy-side agents to communicate directly with sell-side agents, automating campaign activation and reducing reliance on DSPs and SSPs.
Marketing tech
fromExchangewire
6 months ago

Can You Vibe Target in the Outcomes Era?

Agentic advertising uses AI-driven vibe targeting and Ad Context Protocol to enable conversational audience specification and automated ad trading alongside outcomes-based measurement.
Marketing tech
fromDigiday
6 months ago

Overheard at Prebid Summit: 'Way too often, there's a delta between what people do, and what they say they will do'

Prebid Summit centered on AI-driven disruption, antitrust fears, and industry initiatives to redefine supply-side platforms while defending open-internet competition.
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