#ai-driven-analytics

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#marketing-measurement #marketing-mix-modeling-mmm #marketing-roi #data-unification
Marketing tech
fromAdExchanger
1 week ago

Why CFOs Overlook Marketing's True Impact | AdExchanger

Better, auditable, AI-driven marketing measurement is essential to prove marketing's contribution to revenue and stop it being treated as a cost center.
Artificial intelligence
fromEntrepreneur
1 month ago

6 Questions AI Should Be Able to Answer - or It's Useless | Entrepreneur

AI enables non-experts to access, analyze, and track business data in real time to measure progress toward goals and recommend actions.
World news
fromThe South African
2 months ago

Social media influencers beware: SARS is coming for YOU

SARS is using AI and data analytics to identify undeclared influencer income and enforce tax compliance with penalties.
Business
from24/7 Wall St.
2 months ago

Is Palantir Overvalued? Why One Analyst Predicts a 75% Crash

Palantir achieved massive stock gains through government and commercial AI platforms, but valuation concerns and uneven commercial scaling create significant downside risk.
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