#app-campaigns

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Marketing tech
fromSocial Media Today
1 day ago

Meta Reports Improved App Promotion Performance via AI Targeting

Value optimization for app campaigns delivers 29% higher ROAS than optimizing for conversion volume, making it Meta's most effective ROAS solution for app advertisers.
E-Commerce
fromSocial Media Today
2 months ago

YouTube Adds Custom App Promotions for Shorts

Shorts creators can earn money through co-branded partnership ads on YouTube.
Target ROAS bidding is available on iOS, enhancing user acquisition for marketers.
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